33 Years Of Versace: A Retrospective In Supermodels And Manscaping

Remember when Christina Aguilera fronted the label’s ads? Me neither.

The Versace woman: she gets noticed. That’s a guarantee, sometimes a threat, as you’ll see looking back on the label’s ad campaigns from the ’80s to now. Alongside structured shoulderpads and big hair, the label’s early ads helped cement the careers — and bolster the bank accounts — of top models including Cindy Crawford, Stephanie Seymour, and the legendary Iman; a decade later and all the industry’s top girls were posing together for iconic billboard fare (see no. 28 below). Recent years have seen well-oiled models and glossy celebs helming campaigns, with ever-harder abs and ever-heightened post production.

But while trends and photographers have changed, that brash, quintessentially Euro Versace excess has remained as loud and proud as the latest collection’s wild celebration of vinyl. From Gianni’s ’80s glam to Donatella’s ’00s naughtiness, it’s all here — along with a few bonus mid-’90s menswear ads, because they have to be seen to be believed.

2. 1. Spring 1980

Jerry Hall, a chest rug and other models shot by Richard Avedon.

3. 2. Fall 1980

14 year-old Brooke Shields shot by Richard Avedon.

4. More Fall 1980

Janice Dickinson shot by Richard Avedon.

5. 3. Spring 1981

Beverly Johnson, Kelly LeBrock and more shot by Richard Avedon.

6. 4. Fall 1981

Kelly LeBrock, Rene Russo and Kim Alexis shot by Richard Avedon.

7. 5. Spring 1982

Rosemary McGrotha shot by Richard Avedon.

8. 6. Fall 1982

Beverly Johnson and Kim Alexis shot by Richard Avedon.

9. 7. Spring 1983

Models and some plywood shot by Richard Avedon.

10. 8. Fall 1983

Janice Dickinson and Renee Simonsen shot by Richard Avedon.

11. 9. Spring 1984

Models and IKEA-quality shelving shot by Richard Avedon.

12. 10. Fall 1984

Talisa Soto, Josie Borain, Leticia Lucas and Jen Yarrow shot by Richard Avedon.

13. 11. Spring 1987

Cindy Crawford and Christy Turlington shot by Richard Avedon.

14. 12. Fall 1987

Christy Turlington and Linda Evangelista shot by Richard Avedon.

15. 13. Spring 1988

Linda Evangelista and Paulina Porizkova shot by Richard Avedon.

16. 14. Fall 1988

Christy Turlington, Paulina Porizkova and Talisa Soto shot by Irving Penn.

17. 15. Spring 1989

Linda Evangelista and some menacing shadow folk.

18. 16. Fall 1989

Talisa Soto and buff guys shot by Bruce Weber.

19. 17, Circa 1990

Christy Turlington shot by Richard Avedon.

20. 18. Fall 1990

Cindy Crawford shot by Herb Ritts.

21. 19. Spring 1991

Christy Turlington shot by Irving Penn.

22. Spring 1991

Bonus Christy, from one of the label’s most iconic campaigns.

23. 20. Fall 1991

Helena Christensen, Linda Evangelista and Christy Turlington.

24. 21. Spring 1992

Linda Evangelista shot by Irving Penn.

25. 22. Circa 1992

HBIC Naomi Campbell and a bunch of chiseled jawlines shot by Doug Ordway.

26. 23. Fall 1992

Christy Turlington, Naomi Campbell and Claudia Schiffer shot by Irving Penn.

27. 24. Spring 1993

Stephanie Seymour, Naomi Campbell and Shalom Harlow shot by Richard Avedon.

28. 25. Fall 1993

Stephanie Seymour and some nudist ballet guy shot by Richard Avedon.

29. 26. Spring 1994

Linda Evangelista shot by Richard Avedon.

30. 27. Circa 1994

A gay biker’s wet dream shot by Doug Ordway.

31. 28. Fall 1994

Christy Turlington, Claudia Schiffer and a naked guy shot by Richard Avedon.

32. More Fall 1994

Cindy Crawford, Nadja Auermann, Christy Turlington, Claudia Schiffer and Stephanie Seymour shot by Richard Avedon.

33. 29. Circa 1995

Models serving as the inspiration for the Tybalt clan in Luhrmann’s Romeo + Juliet shot by Doug Ordway.

34. 30. Fall 1995

Kristen McMenamy shot by Richard Avedon.

35. 31. Bonus 1995

Sylvester Stallone and Claudia Schiffer (as Adam and Eve, of course) shot by Richard Avedon.

36. 32. Spring 1996

Amber Valletta shot by Richard Avedon

37. 33. Fall 1996

Kate Moss shot by Richard Avedon.

38. 34. Spring 1997

Amy Wesson shot by Richard Avedon

39. 35. Circa 1997

Kate Moss shot by Herb Ritts.

40. 36. Also circa Fall 1997, this happened

Jon Bon Jovi shot by Richard Avedon.

41. 37. Spring 1998

Erin O’Connor shot by Richard Avedon.

42. 38. Bonus Extra Spring 1998

Because it’s Courtney Love, duh, shot by Richard Avedon.

43. 39. Fall 1998

Audrey Marnay and Carolyn Murphy shot by Steven Meisel.

44. 40. Spring 1999

Gisele and Karmen Cass shot by Steven Meisel.

45. 41. Fall 1999

Malgosia Bela and David Blaine lookalikes shot by Steven Meisel.

46. 42. Spring 2000

Amber Valletta shot (wearing that J.Lo dress, no less) by Steven Meisel.

47. 43. Fall 2000

Georgina Grenville and Amber Valletta shot by Steven Meisel.

48. 44. Spring 2001

Malgosia Bela shot by Steven Meisel.

49. 45. Fall 2001

Bland Caucasian models and the obligatory poor-ethnic-worker-in-the-background shot by Steven Meisel.

50. 46. Spring 2002

Sharon Ganish and assorted naked folks shot by Steven Meisel.

51. 47. Fall 2002

Linda Evangelista and Amber Valletta shot by Steven Meisel.

52. 48. Spring 2003

Amber Valletta shot by Steven Meisel.

53. 49. Fall 2003

Christina Aguilera-Cullen shot by Steven Meisel.

54. 50. Spring 2004

Rianne ten Haken shot by Steven Meisel.

55. 51. Fall 2004

Raquel Zimmermann and other models who didn’t become Wintour’s favorite (for a while) shot by Steven Meisel.

56. 52. Spring 2005

A past-her-prime-but-still-trying receptionist shot by Mario Testino.

57. 53. Fall 2005

Demi Moore shot by Mario Testino.

58. 54. Spring 2006

Halle Berry and male models including her ex-husband Gabriel Aubry.

59. 55. Fall 2006

Kate Moss, Angela Lindvall, Carolyn Murphy, Daria Werbowy and Christy Turlington shot by Mario Testino.

60. 56. Spring 2007

Carolyn Murphy, Angela “come at me, bro” Lindvall and Carmen Kass shot by Mario Testino.

61. 57. Fall 2007

An overzealous post-production airbrusher’s interpretation of Kate Moss, shot by Mario Testino.

62. 58. Spring 2008

Gisele shot by Mario Testino.

63. 59. Fall 2008

Natalia Vodianova and Isabeli Fontana shot by Mario Testino.

64. 60. Spring 2009

Gisele and Kate Moss shot by Mario Testino.

65. 61. Fall 2009

Gisele and one sketchy voyeur shot by Mario Testino.

66. 62. Spring 2010

Georgia May Jagger and Simon Nessman shot by Mario Testino.

67. 63. Fall 2010

Iselin Steiro, Anna Selezneva and Valerija Kelava shot by Mario Testino.

68. 64. Spring 2011

Abbey Lee Kershaw, Victor Nylander and another perfect Aryan torso shot by Mario Testino.

69. 65. Fall 2011

Saskia de Brauw shot by Mert & Marcus.

70. 66. Versace for H&M Fall 2011

Daphne Groeneveld and Lindsey Wixson shot by Mert & Marcus.

71. 67. Spring 2012

Gisele and Ryan Barrett shot by Mert & Marcus.

72. 68. Fall 2012

Elza Luijendijk and Philipp Schmidt shot by Mert & Marcus.

73. 69. Spring 2013

Kate Moss and walking bronzed statues shot by Mert & Marcus.

h/t for images: resources including TFS, Style Registry, Fashionisto and Jazz Age

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