The Versace woman: she gets noticed. That's a guarantee, sometimes a threat, as you'll see looking back on the label's ad campaigns from the '80s to now. Alongside structured shoulderpads and big hair, the label's early ads helped cement the careers — and bolster the bank accounts — of top models including Cindy Crawford, Stephanie Seymour, and the legendary Iman; a decade later and all the industry's top girls were posing together for iconic billboard fare (see no. 28 below). Recent years have seen well-oiled models and glossy celebs helming campaigns, with ever-harder abs and ever-heightened post production.
But while trends and photographers have changed, that brash, quintessentially Euro Versace excess has remained as loud and proud as the latest collection's wild celebration of vinyl. From Gianni's '80s glam to Donatella's '00s naughtiness, it's all here — along with a few bonus mid-'90s menswear ads, because they have to be seen to be believed.
1. Spring 1980
2. Fall 1980
More Fall 1980
3. Spring 1981
4. Fall 1981
5. Spring 1982
6. Fall 1982
7. Spring 1983
8. Fall 1983
9. Spring 1984
10. Fall 1984
11. Spring 1987
12. Fall 1987
13. Spring 1988
14. Fall 1988
15. Spring 1989
16. Fall 1989
17, Circa 1990
18. Fall 1990
19. Spring 1991
Spring 1991
20. Fall 1991
21. Spring 1992
22. Circa 1992
23. Fall 1992
24. Spring 1993
25. Fall 1993
26. Spring 1994
27. Circa 1994
28. Fall 1994
More Fall 1994
29. Circa 1995
30. Fall 1995
31. Bonus 1995
32. Spring 1996
33. Fall 1996
34. Spring 1997
35. Circa 1997
36. Also circa Fall 1997, this happened
37. Spring 1998
38. Bonus Extra Spring 1998
39. Fall 1998
40. Spring 1999
41. Fall 1999
42. Spring 2000
43. Fall 2000
44. Spring 2001
45. Fall 2001
46. Spring 2002
47. Fall 2002
48. Spring 2003
49. Fall 2003
50. Spring 2004
51. Fall 2004
52. Spring 2005
53. Fall 2005
54. Spring 2006
55. Fall 2006
56. Spring 2007
57. Fall 2007
58. Spring 2008
59. Fall 2008
60. Spring 2009
61. Fall 2009
62. Spring 2010
63. Fall 2010
64. Spring 2011
65. Fall 2011
66. Versace for H&M Fall 2011
67. Spring 2012
68. Fall 2012
69. Spring 2013
h/t for images: resources including TFS, Style Registry, Fashionisto and Jazz Age