Skip To Content

    Quinta Brunson Used The "Abbott Elementary" Marketing Budget In The Most Amazing Way Possible

    "How about we put this marketing money towards something else?"

    Abbott Elementary is giving back to real life teachers.

    A closeup of Quinta at an event
    Emma Mcintyre / WireImage / Getty Images

    The show's creator and star, Quinta Brunson, just revealed that instead of spending the show's marketing budget on advertisements, she wanted to do something to help the teaching community.

    Quinta explained that when it was clear the show was "doing well" and had good ratings, she asked network executives if they could reallocate some of the budget to buy school supplies for teachers.

    Quinta smiles while in character on the show's set
    Liliane Lathan / ABC via Getty Images

    "One of the decisions we made as a group with the studio and the network was instead of marketing the show...How about we put this marketing money towards something else?" Quinta said on NPR's Fresh Air.

    She continued, "We chose to put the marketing money toward supplies for teachers. It's about being able to make those kinds of decisions that really excite me, things that can really materially help people."

    Quinta stands behind a desk and looks excited with another teacher on set
    Gilles Mingasson / ABC via Getty Images

    And the cause really hits close to home for Quinta, as her mother worked as a teacher for many years.

    A closeup of Quinta at an event
    Jesse Grant / Getty Images for Disney

    "Despite it getting harder, despite teachers not having all the support they need, despite kids growing even more unruly than they've been in recent time...she still loved the job," she said.

    Quinta continued, "The beauty is someone being so resilient for a job that is so underpaid and so underappreciated because it makes them feel fulfilled."

    Quinta stands in a school gym with another teacher on the show's set
    Scott Everett White / ABC via Getty Images

    Listen to all that Quinta had to say here.