People love infographics.
4 Situations Where Infographics are Appropriate
Infographics have gained an immense popularity over the past years, but popularity alone doesn’t make them worth the investment.
There are situations that call for infographics, as well as plenty of times where they don’t make sense. But when is the best time to develop an infographic?
Let’s outline four specific situations.
Lots of Data
The human brain has been developed in a specific way. As a result, an average person processes visuals much better than words. While there’s a time and place for spreadsheets, dense case studies, and academic white papers, the majority of people have trouble interpreting data when it’s communicated via text.
While there’s a time and place for spreadsheets, dense case studies, and academic white papers, the majority of people have trouble interpreting data when it’s communicated via text. This is the reason why you hate so much making monthly reports for your chief.
If you have lots of data – as in the case of a survey or study – an infographic often makes sense.
By turning cold statistics into compelling visuals, you’re able to ignite the visual regions of the brain and have greater influence over your audience.
Here's an example, how do you think a comparison list of features look like?
Something like this, right?
Feature nameShitty product 1Shitty product 2
Shitty Feature 1+ -
Shitty Feature 4+ +
Shitty Feature 3+ -
Shitty Feature 4- +
Shitty Feature 5- +
But what if it looked like this?
Written Content Doesn’t Do Justice
7 Ways The CAGED System Hurts Your Guitar Playing
Audience Has Proven Interest in Infographics
Sometimes an infographic is a good choice simply because your audience likes them. People are naturally drawn to well-designed infographics and are much more likely to give them a chance than a standard, text-based blog post.
People are naturally drawn to well-designed infographics and are much more likely to give them a chance than a standard, text-based blog post, aka How to Create a Website [Ultimate Guide].
Challenging Content Needs Simplification
Are you tackling a complex topic that can’t easily be explained in words? For example, are you trying to discuss a technical issue? An infographic lets you blend text and visuals for a clearer explanation of what’s really happening.
How to Create a Compelling Infographic?
Some businesses stay away from infographics because they don’t have the design skills to create them, or they assume that it’s too expensive to pay for someone to design one. Thankfully, neither of these perceived shortcomings have to hold you back. Here’s how any business can create a compelling infographic.
Did you know that there are lots of free tools that actually make infographic design as easy as dragging and dropping different elements? You’ll need to do your research and be sure to find the one that’s best for you. Some infographic makers have a very limited selection of layouts, while others give you the ability to customize every little feature.
Hire a freelancer
There are lots of talented designers out there – and they don’t all work for agencies. If you’re looking for someone to quickly design a custom infographic at a good price, try hiring a freelancer from a gig site like Upwork or Fiverr.
Hire an agency
If you’re going for a grand slam production and want a custom infographic that’s guaranteed to be original and compelling, a design agency is your best bet. It’ll probably cost you a few thousand dollars to get started, but the return can be worth it if you have the right strategy in place.
Infographics aren’t always the best answer, but they tend to do a good job of conveying valuable information in a visual format that works with the human brain, as opposed to against it.
Keep in mind that if you're going to create a website to host your Inforgraphics you need to get a website template.