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South By Southwest (SXSW) Interactive: 235% Bigger Since 2009. A Review Of This Past Year By An Advertising Technologist

As festival director Hugh Forrest said in an introduction of presenter Al Gore on Monday during SXSW 2012, “Geeks are the new rock stars of the pop culture landscape.” On June 28th, the “Panel Picker” opened for next year’s SXSW Interactive. The organizers have tweaked the list of categories to reflect the core values of SXSW — creativity and innovation. Over the last four years I’ve tried to balance my time between networking events and panels. Read an advertising technologists POV of this past March event.

Alexander Rea 11 years ago

Has @Smorgasburg Jumped The Shark Fin Soup? Has The Brooklyn Food Start-Up Marketplace Gone Corporate By Allowing Cooking Channel To Stage An Event?

’m a fan of small-business and a fan of food so I’m always happy when I see the two come together. What I am not happy about is when I see a larger corporate entity take advantage of small-businesses by moving in on their turf without showing proper respect.

Alexander Rea 11 years ago

An Event Specific Letterpress Card For A Very Digitally Focused Convention (SXSW 2012)

In this digital age everyone is focused on the latest app to make connecting easier but a classic business card is still the best way to remember meeting someone. This one is handmade in Brooklyn and has just three lines. The name of the event, a Twitter account name and a phone number.

Alexander Rea 12 years ago