Under Armour, lately published their double digit increase in revenue and profits during the first quarter of 2016. This increase was driven by the growth in its shoe business.
MVP Stephen Curry from the Golden State Warriors has mainly been a factor in Under Armour's revenue increases. Under Armour posted a revenue of $1.05 billion, which jumped up to 30% on revenues and profit. This has not been a coincidence, since Curry has an average of 30 points per game.
Interestingly, Stephen Curry had a pre-offer from Nike in which he would have been the new face of the latest basketball shoes. One of his main requests to be sponsored by a sports brand was to have his favorite bible verse, "I can do all things through Christ which strengthens me" (Philippians 4:13) printed on the shoes he would wear on the court. Unfortunately, Nike denied his request. On the other hand, Under Armour took advantage of this opportunity and signed a contract where Stephen Curry would not only be representing their basketball shoes, but he would also be the face of the entire basketball sportswear line.
Today, Under Armour has been the worst nightmare for Nike because they not only took away the MVP, but also took a segment market that Nike could have had. In the end, we have to understand that opportunities only come once and the train can leave if you don't decide. As a result, we could say that the bible verse not only demonstrates the faith that Stephen Curry has but also the way he is helping Under Armour increase its sales.