6 Interesting Ways The Ads You See Will Be Different In The Near Future

Yep, soon they might even be able to read our minds...

Have you seen the movie "Minority Report", where the advertising was specifically personalized to Tom Cruise? Well, in 2002, when that movie came out, this was still science fiction. But as we well know, nowadays with Facebook and Amazon ads that seem to read your minds, this is now an established fact.

People often dislike ads. But the advertising landscape is shifting rapidly. In sore ways this might make ads more bearable. But in other ways, the ads might become ever more oppressive. I recently spoke with Dave Scrim, a VP at Conversant. He shared with me the 6 ways that he believes the advertising industry will change and get much smarter over the next few years.

Super Smart Ads With AI

1. Machine learning is still in its early days, and it’s going to have an exponential effect on both the effectiveness and efficiency of advertising.

Privacy Built In To Design

2. Privacy is a topic we hear every day. The idea of Privacy by Design—making sure you are considering the consumers interests as part of your business model—is going to be a big factor going forward.

Precise Personalization

3. Personalization has come a long way —and still has a long way to go. We’re getting closer to the day when every single ad you see online or offline is relevant to you.

Buying From an Ad

4. The merger of ad tech and martech into personalized, omni-channel marketing will enable relevant communications strategies consistently across all online and offline channels driven by a single, real-time profile.

Precise Accountability about Advertising Metrics

5. Accountability in marketing will be key as we give clients transparency and control to see the value of every dollar they are putting into marketing and proving that has an impact on sales and revenue.

Augmented Reality Ads

6. Augmented reality isn’t at scale yet but will be something we’re going to be talking about a lot more, especially as it pertains to its use in marketing. Expect AR to allow us to understanding how to effectively look at products and services through different lenses that we can turn off and on.