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    This Woman Hopes Positive Images Of Muslim Women On The Internet Will Challenge Negative Stereotypes

    "We’re going to flood the internet and show the world who we really are."

    This is Amani Al-Khatahtbeh, 24, the founder and editor-in-chief of online magazine

    Amani Al-Khatahtbeh

    She has long been fed up with the depiction of Muslim women online, a lack of diversity when it comes to representation, and the broad misconceptions people have about Muslim communities.

    A particular concern was the use of stock images of Muslims often used by newspapers to illustrate stories related to faith-based issues.

    "You know how the only stock images we ever see of Muslim women online, in blogs, and in advertisements are the same stereotypical depiction?" Al-Khatahtbeh writes on her website. "They are usually hidden behind veils, wearing black clothes, not really doing much besides being… stereotypically Muslim.

    "The images we’re used to seeing of Muslim women elicit a negative feeling and do nothing to truly represent how we look, feel, sound, and act."

    You may have come across some of these pictures.


    A screenshot of pictures of Muslim women on picture agency Alamy's website.

    Now the New Jersey editor has partnered with Getty Images, one of the world's biggest photo agencies, to provide "positive images of modern Muslim women".

    The collaboration comes at a time when keyword searches for "Muslim" on Getty's website have gone up 107% over the past year.

    “One of the ways I open up my talks is by asking the audience to search ‘Muslim women’ images on their phone browsers, which is always met with their awe at the unsettling results,” Al-Khatahtbeh said in a joint press release on Getty's website. “I don’t want to be able to use that example anymore."

    Mahmud Hams / AFP / Getty Images, Christopher Furlong / Getty Images, Peter Macdiarmid / Getty Images, Amr Nabil / AFP / Getty Images, Oli Scarff / Getty Images

    Pam Grossman, director of visual trends at Getty Images, said: “Visual literacy is so prolific with today’s generation, and photos are now absorbed and processed by the culture with unprecedented immediacy. Because of this, positive imagery can have a tremendous impact by fighting stereotypes, celebrating diversity, and making communities feel empowered and represented in society."

    "It’s even more important to ensure images like these are surfaced at the top of our results,” she added.

    As a result of the pairing you can now find pictures of Muslim women – some in hijab and some not – just, y'know, doing stuff.

    Such as taking selfies with the squad.

    Jenna Masoud for MuslimGirl / Getty Images

    Working out.

    Jenna Masoud for MuslimGirl / Getty Images

    Getting ready for a night out.

    Jenna Masoud for MuslimGirl / Getty Images

    And literally just chilling out.

    Jenna Masoud for MuslimGirl / Getty Images

    "This is the first collection of many," Al-Khatahtbeh says on her website, "as we work to vastly expand the types of body shapes, sizes, colors, backgrounds, and ages that are represented.

    "We’re going to flood the internet and show the world who we really are."

    Aisha Gani is a senior reporter for BuzzFeed News and is based in London.

    Contact Aisha Gani at

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