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So here's the deal. Prime Day is an annual one-day sale for Amazon Prime members.
There are two types of deals available: Lightning deals, which last for a limited time, and Spotlight Deals, which are available all through Prime day (16 July) until 11.59pm on 17 July.
The most efficient way to shop Prime Day is to go for high-value household items that are on a great discount, so that's what we've outlined below. We've stuck to Spotlight Deals – aka deals that are on for a little longer.
You'll need to sign up for Amazon Prime here, but feel free to cancel after the 30 day free trial period/after you've bought the items you want!
1. An incredible projector that will turn every night into home movie night.
Regular price: £260
Prime Day price: £199.99
Discount: 23%
Saving: £60.01
Promising review: "Perfect for my requirement. Had gone through a lot of products, searching for a few months, before selecting this one. And I must say it’s the right choice. Perfect for watching films at home and also can be used for presentations. Absolutely happy to buy it and certainly recommend it." – Prakash
2. A huge saving on high-quality Beats by Dre wireless headphones.
Regular price: £203.88
Prime Day price: £149.99
Discount: 26%
Saving: £53.89
Promising review: "Amazing quality in terms of build and sound. Really have exceeded anything I've purchased before - previously used Bose headphones but these are a different level. Battery life is as advertised and pairing with an iPhone or other Apple product is 2 steps. Best price I found for these was on Amazon by a distance, and only added to the overall quality and value." – Patrick Joyce
3. A nifty little robot vacuum cleaner that you'll wonder how you ever did without.
Regular price: £399
Prime Day price: £239.99
Discount: 40%
Saving: £159.01
Promising review: "People who visit our house regularly have remarked on how spotless the floors are. We just use the machine in the kitchen (our main traffic area) every other day, and in a different room on the other days. All you need to do is mind the electrical cords and put a pillow in from of the areas where the robot may get trapped. I could go on, but the machine is damn near faultless and completely worth the price." – Martin Galway
4. A once-in-a-lifetime purchase of a Kitchen Aid mixer, that you'll keep for years to come.
Regular price: £549
Prime Day price: £349.99
Discount: 36%
Saving: £200
Promising review: "You may have seen it used in the Great British Bake Off, and that's a sign not of product placement, but that this is the very best baking tool they can provide. It's solid, quiet in use, has very little vibration even when on the higher whisking speeds (8 and 10) a very, very effective. The bowl is stainless steel, not glass, and in my opinion sacrifices a view of what's going on for an almost perfect non-stick finish." – Michael Mooney
5. A Fitbit that will help you raise your step count, and look stylish while doing it.
Regular price: £109.99
Prime Day price: £79.99
Discount: 27%
Saving: £30
Promising review: "I'll keep it short but it's an excellent bit of kit, does everything I want and the heart rate accuracy in my experience is at least as accurate as the treadmills/bikes etc at the gym - though in my experience its a a bit generous with calorie counting." – B. Batt
6. A car seat that will grow alongside your kid, so you don't need to buy a new one after a growth spurt.
Regular price: £169.99
Prime Day price: £109.99
Discount: 36%
Saving: £60
Promising review: "As a newly registered childminder I needed everything to be in place with all the latest safety standard marks and something that was versatile. This certainly is that and covers all the age ranges. When I bought this it was the best on the market in terms of what you got for your money and safety." – Blu63
7. A genius smart plug, that means you'll never need to worry about accidentally leaving on your hair straighteners.
Regular price: £29.19
Prime Day price: £17.49
Discount: 40%
Saving: £11.70
Promising review: "I installed the Kasa app before buying, just to make sure I could register etc. This proved a breeze. Bought the plug - beautiful quality - and I think connecting to wifi then Alexa (following the clear and simple pictures in the app) took all of 3 minutes, with none of the swearing and frustration occasioned by other smart plugs. Seamless interface between plug, app, wifi and Alexa. Flawless. Command is executed instantly every time, and I can control the lamps through the app or Alexa. Love it. Well worth the price!" – CRM
8. A waterflosser that will make you obsessed with how clean your teeth now are.
Regular price: £68.45
Prime Day price: £49.49
Discount: 28%
Saving: £18.96
Promising review: "Really seems to shift stuff from between the teeth even when used after brushing. The pulse/massage mode is quite good as it makes the water last longer and seems to give an intense burst of water. Go easy at the start this is powerful. Better to use warm water if your teeth are at all sensitive. I have started using it every day and my gums seem to be getting used to it quickly. It will be interesting to see if it keeps plaque at bay over six months between dentist visits."– Steve and Mandy
9. A Crock Pot pressure cooker that will whip up delicious dinners in minutes.
Regular price: £89.99
Prime Day price: £59.99
Discount: 33%
Saving: £30
Promising review: "We have made our Sunday roasts in this pressure cooker for the past month and it has been perfect. I also made Mexican style chicken and rice for the other night and that came out perfectly. It’s very simple to use. Would highly recommend this item for anyone looking for a pressure cooker." – Julie
