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THE DIFFERENCE BETWEEN CONTENT MARKETING AND INBOUND MARKETING

Regardless of whether you advocate for inbound marketing or content marketing, it is clear that the two methodologies are similar in shape and form. The greater implication of the emergence of these two connected methodologies is that brands today are operating in an environment where it’s crucial they understand the brand is also a publisher. Aside from the inbound versus content marketing debate, every organization has to make a decision about how they target and distribute their content.

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