A Willy Wonka-Themed Event In Glasgow Has Gone Viral For Its Pure, Unhinged Chaos — Here's Everything We Know So Far

    Instead of chocolate, kids were fed "a single jelly bean and a quarter cup of lemonade."

    Perhaps it shouldn't have come as a surprise that the UK, home of the disastrous £85 Grinch, was recently home to another chaotic child-oriented event. Enter: Willy's Chocolate Experience in Glasgow, an experience based on the children's book Charlie and the Chocolate Factory, which has recently been adapted into a Wonka movie starring Timothée Chalamet.

    Advertisement for Willy's Chocolate Experience, with whimsical candy-themed graphics and info on ticket sales

    In a series of wild blunders that have rocked the Internet, the £35 event — which advertised "an enchanted garden, with giant sweets, vibrant blooms, mysterious looking sculptures, and magical surprises" on its site, along with "mind-expanding projections, optical marvels, and exhibits that transport you into the realm of creativity" — appears to have delivered a significantly different experience than some of its customers expected.

    Left: Illustration of a colorful candy-themed design. Right: People gathered at a modest, less colorful event with an inflatable arch

    Where customers may have expected a Roald Dahl-worthy bounty of cocoa-based delights in the supposedly "immersive" event, they were actually given a couple of sweets and some fizzy drink in a near-empty warehouse, one customer (Stuart Sinclair) said.

    Kids' party setup with candy-themed decorations and a colorful backdrop with "10" celebrating a birthday

    Parent's reactions ranged from hysterical laughter to rage; someone called the police on the event; a Facebook group has been formed; and image after Godforsaken image of the cursed event has gone viral online.

    Fantasy digital art on left, real-life counterpart on right featuring similar whimsical elements, no people present

    There's the picture of a rather deflated-looking Oompa-Loompa, who has already reached meme status:

    Viral Oompa Loompa from Willy Wonka Glasgow experience speaks to Vulture:

    “I’m not going to lie or sugarcoat this: This has been quite a lot for me. I find it funny and I can make a humorous joke about it, but the flip side of this is that this is embarrassing for what I do,… pic.twitter.com/ibxAb1Huf2

    — Pop Crave (@PopCrave) February 29, 2024
    Twitter: @PopCrave
    Speaking to Vulture, Kirsty Paterson (the actor who's been memed) has said, "This has been quite a lot for me. I find it funny and I can make a humorous joke about it, but the flip side of this is that this is embarrassing for what I do, and I hope this doesn’t tarnish that. It’s as if it’s been edited.

     Obviously, because it’s such an ugly photo, people were commenting on it and saying I look ugly or like a meth head. I found the negative comments really hard, but I do see the funny side of it. I know I’m alright looking."

    There's the Unknown, a fake character made up by the company who hides in the walls (more on that later):

    That Glasgow Willy Wonka experience has justified its own existince solely for that 3 second clip of The Unknown (a completely made up AI character) popping out from behind a mirror and scaring kids shitless.

    Absolute class levels of shithousery, you can't beat it. pic.twitter.com/WXQK58YZKj

    — Karn EX (@Karn_EX) February 28, 2024
    Twitter: @Karn_EX

    There's the interesting signage...

    My current hobby is finding new photos from the Glasgow Willy Wonka experience. pic.twitter.com/kc8i3BcKLz

    — Dylan 🐦 (@dylan6roberts) February 28, 2024
    Twitter: @dylan6roberts

    ... and now, actor and comedian Paul Conell, who played Willy Wonka at the event, has come forward with a TikTok explaining his side of the chaotic experience.

    Paul Connell TikTok

    The viral video revealed that the actor, who referred to himself as "Timothy Charlatan," had to learn "15 pages... of AI-generated gibberish" in just a day for the role. He shared that one of his "favourite" lines included "there is a man who lives here. His name is not known. So we call him The Unkown. The Unknown is an evil chocolate maker who lives in the walls."

    Man in a red patterned jacket taking a selfie; a rainbow arch and unusual sculptures in the background

    “The script had a moment where I was supposed to suck up The Unknown with a giant vacuum cleaner," he added. "I asked about that, and the people running the event were like, 'we don't know what to do with that, just improvise that.' I can't improvise a vacuum cleaner."

    Man with beard in plaid shirt, text overlay "Clip 1" and "does he make evil chocolate"

    He also shared that actors were asked to hand out "one jelly bean and a quarter of a cup of Tesco's own-brand lemonade per child" at the event. "No chocolate — there was no chocolate to be had at this chocolate factory," he added.

    Man with a beard wearing a cap and plaid shirt speaking and smiling

    In a later video, Paul added that "we all got together as actors, and we were like, 'look, it is unlikely that we're gonna get paid for this event. However, they're gonna put this event on with or without us... let's just stick around, let's do our best to make sure the children have some kind of experience.”

    Two close-up side-by-side images of a man with a beard wearing a checkered shirt

    After eventually getting his lunch break, which he spent in his car "star[ing] into the void," Paul says he came back to carnage. "There was shouting, people were filming things on their phone, there [were] things [that had been] broken, things [had been] stolen," he alleged.

    Man in a cap and checkered shirt touching his beard, looking at the camera, indoors

    ...So yes, they shut it down.

    This ripped piece of cardboard they used to announce the cancelation of the Willy Wonka Experience event is just the cherry on top. I'm crying laughing 🤣 pic.twitter.com/afP7zxJoJ4

    — Roman Chayok (@jadikosaur) February 28, 2024
    Twitter: @jadikosaur

    While many were shocked by the event and its conditions, one Reddit user shared their concerns about the experience two whole weeks before its launch. Site user u/Prestigious_Try4610 asked in r/Glasgow, "Has anyone else been getting Facebook ads for 'Willy's Chocolate Experience'? Every image is AI-generated along with all the gibberish text it tries to create. Not one single picture giving people an idea of what they are shelling out money for and yet people are buying up tickets."

    Also, might I interject at this point: I haven't seen anyone talk about the company's SEO headline, which reads, "Willy Choclate Experience [sic]."

    Promotional web search result for Willy Chocolate Experience in Glasgow, highlighting the link and invite to get tickets

    The creator of the event and director of the company behind it, House of Illuminati, told STV news, “I’m really shocked that the event had fallen short of the expectations of people on paper. My vision of the artistic rendition of a well-known book didn’t come to fruition. For that I am absolutely truly and utterly sorry.” All customers have been refunded.

    View this video on YouTube

    STV News via YouTube / Via youtube.com

    Still, what some lost in time and energy, the rest of us gained in memes. Here are some of our faves:

    The media won’t show anyone this https://t.co/UUzhnRFyFz

    — SKANK HILL (@dubplatelover) February 28, 2024
    Twitter: @dubplatelover

    🚨BREAKING Jason Derulo has fallen down the steps of the Willy Wonka experience in Glasgow pic.twitter.com/WeYwva2EDd

    — bally singh (@putasinghonit) February 28, 2024
    Twitter: @putasinghonit

    The Simpsons did it again🫣🫢 pic.twitter.com/F1g8mBUAM5

    — bally singh (@putasinghonit) February 28, 2024
    Twitter: @putasinghonit

    Twitter: @jami0mckay

    The boy playing "The Unknown" at the Glasgow Willy Wonka Experience before the show started pic.twitter.com/QD6a0cKLMQ

    — Ross McCafferty (@RossMcCaff) February 28, 2024
    Twitter: @RossMcCaff

    pic.twitter.com/y38eoqXrcm

    — Ross Sayers (@Sayers33) February 28, 2024
    Twitter: @Sayers33

    Imagine trying to explain this to someone who isn't chronically online https://t.co/fHjnz63QAS

    — Derek du Preez (@Derek_duPreez) February 28, 2024
    Twitter: @Derek_duPreez

    Cheryl meets ‘The Unknown’ from the Willy Wonka Experience in Glasgow pic.twitter.com/uKqNXVl6Sa

    — Jake McBain (@JakeMC_) February 28, 2024
    Twitter: @JakeMC_

    No one :

    the Glasgow Willy Wonka Experience : pic.twitter.com/aHD8XL8ZV9

    — DrHousefromwish🤡 (@jimhalper28) February 28, 2024
    Twitter: @jimhalper28

    pic.twitter.com/ueQTL38WdJ

    — christhebarker (@christhebarker) February 28, 2024
    Twitter: @christhebarker

    I could change him 💔 pic.twitter.com/eud1b0aE3q

    — 𝑆𝐼𝐴𝑁 𝑇𝐻𝑌𝑀𝐸𝑆 🫧 (@SianThymes) February 28, 2024
    Twitter: @SianThymes

    What if we kissed in front of the immersive Willy Wonka experience poster pic.twitter.com/NEZKbkVquO

    — Ben Yahr (@benyahr) February 28, 2024
    Twitter: @benyahr

    pic.twitter.com/3DP8WWUE1O

    — Colin the Dachshund (@DachshundColin) February 28, 2024
    Twitter: @DachshundColin

    it's time pic.twitter.com/mNzeqNjEvr

    — take another little reece of my heart now baby 💕 (@connolly_reece) February 28, 2024
    Twitter: @connolly_reece

    Lady Gaga tried to investigate what happened at the Willy Wonka Experience in Glasgow herself— “I looked for evidence" pic.twitter.com/E3AYAlDBK5

    — 𝑆𝐼𝐴𝑁 𝑇𝐻𝑌𝑀𝐸𝑆 🫧 (@SianThymes) February 28, 2024
    Twitter: @SianThymes

    the Oompah Loompahs at the Glasgow Willy Wonka experience making a “pasadise of sweets treats” for the kids pic.twitter.com/k8RpdxW948

    — C. (@cstsher) February 28, 2024
    Twitter: @cstsher

    The Unknown waiting for their part at the willy wonka experience pic.twitter.com/FVypelfWV2

    — kara 🧌📺 (@knmccc) February 28, 2024
    Twitter: @knmccc

    “I hope this email finds you well.”

    How the email found me: pic.twitter.com/ft30HpGEd0

    — No Context Brits (@NoContextBrits) February 28, 2024
    Twitter: @NoContextBrits

    Willy Wonka: we are the music makers, we are the dreamers of dreams.

    The Unknown: pic.twitter.com/Lqa7cKNv9N

    — goofy broad 🇵🇸 (@HANTIFA_) February 28, 2024
    Twitter: @HANTIFA_

    So... what do you think? Was this a hilarious misfire, a deliberate scam, or a combination of the two? Let us know in the comments below!