7 Tips On Building Your Brand From Chrishell Stause

Authenticity is key. Learn how to take your small business or brand to the next level with beautiful, free templates from Adobe Express.

1. Believe in yourself.

"The key to any business is really believing in yourself because at the end of the day, that’s really what’s going to fuel your success. I believe in manifesting and visualizing what you want and then letting your passion fuel you to work toward your goals every day. Every single thing I have accomplished so far started with a dream that seemed too big at the time."

2. You don't have to stick to one thing...but pour your true self into everything you do.

"I describe my business as multidimensional. In one day, I could be doing everything from real estate, to interviews on camera, to creating content for online partnerships. The one thing that drives my brand is that I am myself no matter what lane I’m tackling."

3. Keep your voice — online and irl — authentic.

"In today’s world, staying authentic is paramount. Let your real self shine through so that your followers can appreciate your brand and what you bring to the table. These days, using social media is simply vital to build your brand."

4. And make sure you're engaging with your audience from a place of authenticity too.

"When trying to keep your authentic voice, it is important to make sure that anything you’re posting online still aligns with your business, make sure you have a direct point of contact on your page, whether that’s to you or someone on your team via email, phone, etc. You want to grab people’s attention and offer up ways for them to engage. Adobe templates, for example, are eye-catching and a great way to do this."

5. Oh, and engaging should be fun — and have a CTA!

"The best way to create engagement on social is to include a call to action in your posts. There are a number of ways you can do this. I like to ask my followers questions or ask them to tag other people or businesses. Not only does this create a conversation, but it also helps introduce you to new audiences. Try and have fun with it."

6. Find tools that you love and work for YOU.

"Adobe Express has thousands of templates that are available for anyone to use and make their own. In a matter of seconds, I can create graphics for a new real estate listing from a template and keep it fresh by changing the font, swapping the color palette, or adding design elements. It really helps streamline the creative process and save time. And everyone in business knows, time is money!"

7. Celebrate your wins.

"I recently hit over 3 million followers on IG, which is crazy. It made me realize that the work I have put into my brand has helped me reach so many people and get to a new level in my career that I’m very proud of."

Imagery courtesy of Adobe

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