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"Great to hear that you love the bikini but on the website it does say that the set shouldn't be worn in water."
In a statement to BuzzFeed News, the company said: "PrettyLittleThing does advise customers on the styles which we do not recommend be worn for swimming. These are highlighted as ‘pool side posing’ only and are designed for day/evening wear holiday dressing/pool side posing. If customers are unsure, our customer service team are available to advise further on which styles cannot be worn for swimming."
Alisha said the phrase was "cute" but did not explicitly state the item was "not water suitable."
"It’s sad to see the effect that social media has had on the fashion world. I love a poolside selfie but I also love swimming," said the 22-year-old.
She went to say, "Instagram influencers have led to fast fashion brands creating products that can’t be used for real life activities. It’s incredibly disappointing and sad to see a company insinuate that its buyers merely want to pose in their clothes as opposed to enjoying them during their everyday lives."
The decision to call the brand out on Twitter was prompted by the advice of a friend as Alisha admitted to not being a big fan of social media. She said: "I keep all my accounts on private but I decided to make my twitter open so I could warn other girls. I’ve had a lot of people say they’re sending theirs back or will be cautious in future and read the small print like I epically failed to do."
Alisha has since been offered a full refund with customer service assistants citing the product as "faulty." In addition to getting her money back, the brand offered a 40% discount on her next purchase.