back to top

Blac Chyna Is Headed To Nigeria To Promote A Skin-Lightening Cream And People Have Thoughts

The lightening cream is a collaboration with a brand called Whitenicious.

Posted on

So if you're familiar with the model and social media influencer that is Blac Chyna, you know that she has quite the enterprising spirit. In short, she knows how to secure a bag.

Instagram: @blacchyna

In addition to monetising her social media presence, Chyna has built up her resume to include hosting parties, developing her own makeup brand — and that one time she had a reality show with her now-ex-fiancé Rob Kardashian.

Instagram: @blacchyna

Well the mother of two announced on her Instagram that she will be in Lagos, Nigeria, later this month to promote her latest business venture...a skin-lightening cream.

Instagram: @blacchyna

The lightening cream is a collaboration with a brand called Whitenicious.

The product, which retails for $250 (£195) for a 100g jar, is described as an "illuminating cream" that provides "radiant protection."

Whitenicious / Via Whitenicious.com

Whitenicious is the creation of Cameroonian pop musician and beauty entrepreneur Dencia, whose viral images showing a noticeable change in her complexion served as the springboard for the brand.

Whitenicious

In an interview with Ebony, the brand's creator insisted that her products are purely for "dark spot correction" and hyper-pigmentation and contained none of the major ingredients known to be present in standard skin-bleaching creams.

"This product doesn’t have hydroquinone, it doesn’t have steroids, and it doesn’t have mercury," she said.

The singer has also appeared on Channel 4 to defend her brand and argue for freedom of choice.

View this video on YouTube

youtube.com

Long-term use of bleaching creams designed to make skin lighter has been linked to cancer, as well as kidney damage, blindness, and depression.

And people have accused Chyna of further perpetuating the idea that lighter skin is more desirable and better in a region where the regular use of skin-lightening products is already significantly high.

According to the World Health Organisation, nearly 77% of Nigerian women, the highest percentage in the world, use skin-lightening products regularly. Skin bleaching is also endemic in other parts of the world, such as India, Taiwan, and Hong Kong.

A representative for Chyna told TMZ that she has been using the brand for years to help manage hyper-pigmentation and took the deal with the intent of helping other black women who have similar "skin issues."

While Chyna disabled comments for the post promoting her visit to the West African country, people are being very vocal about this business venture.

Blac Chyna selling bleaching cream in Africa??? The world really is backwards, sad thing is people will actually buy it.

Blac Chyna partnering up with Africa's bleaching king and queen to create a new face bleaching cream is beyond problematic. It's really rubbing me the wrong way, ain't no way in hell she would do that in LA. Exploiting Nigeria's colourism problem is disgusting

They are really bringing Blac Chyna to sell bleaching cream for y’all in Lagos. This is actually sad.

ALL MONEY ISN'T GOOD MONEY: Blac Chyna Joins Forces With Dencia For Her Own $250 Jar Of Whitenicious Skin Lightening Cream ... https://t.co/atCdLoBNMb

Blac Chyna really has no shame, it’s very sad

Why’s #BlacChyna coming to Lagos to launch and promote her bleaching cream? We’re fighting for self love here and she’s literally spitting on our faces. I’m beyond disgusted at this point

Blac chyna promoting skin bleaching products?

If anyone from #Lagos,#Nigeria go to @BLACCHYNA skincare event, you are a moron. She’s promoting self-hate & telling you to not love your black skin. Is she ever in the public eye for anything good? The name of the product is stupid! Think about it.

BuzzFeed News has reached out to representatives for Chyna for further comment.

Ade Onibada is a junior reporter at BuzzFeed and is based in London.

Contact Ade Onibada at ade.onibada@buzzfeed.com.

Got a confidential tip? Submit it here.