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1. Fast fashion dominates the retail sector.
2. You'll be hard pressed to find a pair of pasted/cemented shoes that last longer than 1-2 years.
3. The fashion industry is the second most environmentally damaging industry in the world...
4. Causing one fifth of the world's water pollution.
5. We currently produce five times more clothing than we did 25 years ago.
6. And Americans send 10.5 million tons of clothing to landfills annually.
7. This means 85% of our apparel ends up in the ground!
8. Canada alone could build a mountain three times the size of Toronto's Rogers Center Stadium with discarded fabric each year.
9. The leather footwear sector is of particular concern as it produces the highest amount of leather waste in the world.
10. For example, poor shoe manufacturing techniques can cause up to 60% of waste during the cutting step alone!
11. Choosing Goodyear Welted footwear is one of many ways to combat the advent of environmentally destructive, mass produced rubbish. Because...
12. The manufacturing technique reduces waste.
13. And allows shoes to be repaired and resoled with ease.
14. Giving each pair an average lifespan of 20-30 years.
15. Yes... Goodyear Welted footwear can be pricey, often costing hundreds of dollars. But...
16. Wouldn't you rather a one time investment of $100-$200 than an annual investment of $50 or more?
17. And you get a beautiful, hand crafted pair of shoes to show for it.
18. In addition, you get to keep gifted artisans in the job.
19. Support domestic talent.
20. And own a timeless, stylish pair of shoes that have a genuine history.
21. Embracing ethical footwear is one way YOU can make a positive change in this world.
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