#1: Design and optimize your website for multiple screens
#2: Make use of Keyword Query researches
You need to conduct researches on keyword queries, this means the keyword search used on social media web statistics and even paid media. The traditional way of Google keyword research has evolved over the years and this evolution has helped Google to understand better the goals, needs and purchasing methods used by users. With the new keyword query researches, you can understand the consumer decision methods much better, which means less volume of search results for users. Google and other top search engines do interpret each type of web search through different context and intents, these are;
* The intent- exactly what the user means, based on the previous searches conducted by the same user. This may also be described as the search behavior of the user.
* The context- this is where the user is and what type of device they are using.
* The machine learning- what exactly do you know about their search behavior, and their engagements, when they click on products or adverts.
* The connections your users possess- If the user can be identified, will it be possible to scoop some information from their connections? Such information may help you influence their search or click patterns or behavior.
For more information on how to get to the top of Google search engines by predicting user behaviours, check this.