How To Do SEO Audit And Be #1 At Google

Auditing your website’s SEO is important for several reasons, and most importantly it helps you discover how well your website is performing. Here are some critical steps you must take in order to perform a comprehensive audit on your website’s SEO;

#1: perform SEO audit on your website’s Framework

Performing SEO audit on your website’s Framework means evaluating the platform that you optimized for your website. The most prominent tools used for this purpose include WordPress, and Squarespace. When you are performing SEO audit, you should look out for the following;

* The version of Framework you are using (must you upgrade if it is outdated),

* Are the plugins up-to-date and work and are they functional on all browsers?

* Do you have all necessary add-ons and are they functional on all browsers?

* Is the mobile version of your website responsive?

* Are the customization codes updated or need to be re-written?

* Is any of your page loading slowly probably due to error codes?

You may want to make use of tools such as Wappalyzer to check the source code of the website. You need to keep in mind that websites that are designed on older platform aside the new HTML platforms can be challenging, during SEO auditing. To learn more about SEO Audit.

#2: On-page auditing of SEO

When you perform on-page SEO audit, you are looking at the contents on each web page and these contents include texts, graphics, and images. You may want to try the “Screaming Frog” tool to help you audit your web page SEO, because it helps you generate a report on Microsoft Excel document. If there are some inconsistencies in your SEO you may want to perform corrections immediately. You must consider the following;

* 404 code errors,

* Texts and images that are not optimized or don’t make sense,

* Titles and headings that are improper, and

* URLs that are improperly set up.

#3: Backlinks auditing

When you are auditing backlinks, you must be prepared to spend more time because you need to audit the domains where the links are coming from. If your backlinks come from too many domains, you my even spend more time than you envisaged. In order to audit your backlinks properly, you must take note of the following;

* When did you acquire the backlinks,

* Are the backlinks diverse?

* What are the IP addresses of the links and are they varied from one link to the other?

* What are the anchor texts on the pages?

#4: Research your domain

You should know that your website domain will tell a lot about your business, hence it must be audited when performing website SEO auditing. There are several tools you can use for this purpose, and they will remove certain steps during your researching. You need to answer the following questions when performing your domain auditing;

* Is your domain well spelt?

* What is its length?

* How old is it?

* Will your customers be able to read the domain on a first glance?

* When was the domain registered?

You need to keep in mind that older domains seem to work better on Google search engines than new ones.

Other website SEO audits you need to perform include;

* Citation auditing,

* Search engine effectiveness, and

* Keywords auditing.

You should be able to make use of manual auditing as well as few automated online auditing tools to perform comprehensive auditing on your website SEO and then make corrections based on your results.