Content Marketing Errors You Must Avoid By All Means

Researches have indicated that the cost of content marketing is about 62% less than that of traditional marketing methods, it also generates three times the number of leads generated by traditional marketing. It is believed that more than 69% of consumers prefer to read articles on companies rather than use advertisements. As a content manager, your chances of attracting new users and making them become your loyal followers are higher when you avoid the following mistakes;

#1: Pay attention only to your blog

The true meaning of content may sound simple but in actual sense it can be more complex than you think. Most content marketers think that content marketing is all about blog posts hence they post lots of great contents on platforms like WordPress but achieve below-average results. If you really want achieve great results with your content marketing, think beyond your blog posts. Post on social media, use white papers, videos, checklists, photos, info-graphics and webinars in addition to blog posts to achieve greater results from content marketing.

#2: Not making use of the “SMART” strategy

SMART is an acronym for; Specific, Measurable, Assignable, Realistic, and Time-based. If you don’t use the SMART rule, people may not take actions even after reading your great contents. Break your objectives into smaller ones and be realistic about it , then you will achieve greater results with content marketing.

#3: Procrastination

If you are not doing anything to execute your content marketing plans, then you may allow procrastination to ruin them for you. Getting your contents published is one thing, but getting them to the right audience is another thing. Make use of distribution channels such as social media, emails, forums, blogs, and influencers, to get your contents read by the right audiences to achieve the best results.

#4: Over-using SEO strategies

Using the right amount of SEO strategies will help you achieve great content marketing results, but overdoing it will affect you negatively. Years before now, you may publish lots of contents and over-stuff them with keywords and still achieve great results, the landscape has since changed, and search engines like Google are no longer ranking web contents with too many keywords. Being unique is now the key to standing out from the crowd, the use of nice videos and comic strips or behind-the-scene videos are some of the simple things you can use in making your content marketing even more effective. You can click on the following link to learn more about this mistake; https://adsy.com/content-marketing-mistakes.

#5: Over-promoting sales pitches with your content

You created your content because you want to sell, likewise you want to start attracting buyers as soon as possible, but in reality people get bored by excessive sales pitches. You should spend more of your time creating contents that are interesting, useful, and education, if you really want to arrest the attention of potential consumers.

#6: Throwing away quality and embracing quantity

Most content marketers focus on creating as many contents as they can and in the process, ignore quality. You need to put your customers first when generating contents, so that you can achieve the best possible results. Don’t generate poorly written generic contents, rather cut down on quantities and focus more on fewer but great quality contents.

#7: Generating contents for generic individuals

Most content marketers usually start generating contents to attract generic buyers, and this could be one of the most devastating mistakes in content marketing. You need to generate contents for specific people and that means your content must attend to their fears, and challenges, in order to motivate them. When generic people buy your products and services, they will eventually motivate others to follow suit. You can learn more about this by following up through this link; https://adsy.com/content-marketing-mistakes.