Why Unified, known as Unified bridges the gap between having to choose five different marketing agencies to have a fail-proof marketing strategy that generates, nurtures and converts a SMB’s audience with Unified Marketing. Nonetheless, Unified brings together more than 100+ mission critical business applications which drive revenue and manage day to day operations with intelligent insights and predictive analytics with Unified Workplace.
By combining both Unified Marketing and Unified Workplace as whole – Robert’s vision enables any start-up or SMB to have the capability to have the same marketing process and business applications that are utilized by corporations such as Coca Cola, Microsoft, Apple and McDonalds.
Robert Nikic, the CEO of Why Unified accepted our interview request, where we are able to bring insights behind the history and future of Unified as a whole:
Why did you choose the name Unified, idea behind this?
Unify is defined as: make or become united, uniform, or whole.
Unified was founded under the same principle as it’s defined of bringing together the marketing and workplace of a business as a driving force to do more.
What significant achievement have you made recently?
We partnered with the cPanel app marketplace, which enabled various web hosting companies to allow their users use Unified Workplace for free. Unified quickly reached more than 2M+ users with this partnership.
Can you define Unified Marketing, the new concept of marketing that Unified has introduced?
Unified Marketing is defined as a marketing strategy that utilizes multiple elements of marketing which work in sync to support generating, nurturing and converting your target audience while each element supports one another to attribute performance.
Unified Marketing utilizes three core audience generating factors, four nurturing factors and drives conversions through demonstrating product/service value.
Digital marketing in the first place was by origin was naturally designed to function in sync with every element due to many elements being dependent on each other. For example, in order to achieve search engine rankings – content marketing and social media marketing are dependencies while also being key audience generating factors. In order to nurture and convert your audience – it can’t go without email marketing, retargeting and establishing product/service value.
How are businesses able to gain traction in the market without Unified Marketing?
They’re not – and it’s only because marketing should essentially be treated as a sales cycle. Without Unified Marketing, business owners are piecing their digital marketing efforts together through a split-up approach and due to not reinforcing the required dependencies in digital marketing and sales and not establishing product/service value which is also the contributing reason why 30% of businesses fail during their first two years and 50% during the first five years.
How does Unified Workplace enable businesses to run their business from one platform?
Using Unified Workplace, your appointments, online orders, invoicing, phone system and more than 100+ business apps connect under one platform to boost sales, step up productivity, and manage all day-to-day activities. You can easily manage your employees, view real-time reports on what’s happening in your business; get intelligent recommendations on every app to drive more revenue on overlooked sales opportunities.
How are business owners running operations without Unified Workplace?
When a new business opens its doors, it requires applications and software to run various aspects of their business – from accepting payments, making phone calls, managing inventory, scheduling appointments, selling products and so on. Traditionally, a business would have to purchase a separate subscription through a separate software provider for each individual application with includes separate subscription bills, analytics and team training – without each application syncing with one another to provide consolidated data, predictive analytics and a workplace which every team member uses and understands.
How do you generate revenue from Unified Workplace since it’s free?
We process payments on behalf of our users; you can start accepting payments through Unified Workplace and all of the payment-enabled applications instantly with a flat 3% per transaction across the board without any additional fees. The small business "apps" are 100% free; we earn from the 3% transaction fees.
How is Unified Workplace “Intelligent” with “Predictive Analytics”?
Every single application connects with one another to provide intelligent insights to help you close the overlooked sales opportunities and to personalize a customer’s experience.
Use the appointment scheduler; have the newsletter app automatically send emails based on their recent visit. Take an incoming call through the cloud phone; get intelligent insights on the recent products the customer viewed online, unresolved support requests or the next unscheduled appointment so you can take action.
What are your plans for the future with Unified Marketing and Unified Workplace?
We do have plans in motion to bring both Unified Marketing and Workplace under one product as a part of our brand – Unified.
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