Bobby Ray is back.
He's penned some bangers in most recent history, but B.o.B's latest offering jogs back to his brighter and more poppy sound.
B.o.B (with help and hooks from Trey Songz) is exclusively premiering new single "Not For Long" on BuzzFeed, and it's surprisingly catchy and soon-to-be very contagious.
View this video on YouTube
The song is inherently pop, but flirts with a sunny, head-bobbing retro beat. The catchiest quality may be Trey Songz on the chorus, who gives us an unexpectedly high-pitched new sound.
Had a listen? It's probably already stuck in your head.
