A dad from Florida is blowing up on Facebook after making a video calling out parents who post videos publicly humiliating their children online.
The video posted Wednesday by Wayman Gresham had 16 million views as of Sunday.
In a parody of the countless parents who have posted "kid-shaming" videos online, Gresham starts out declaring he's about to "teach his son a lesson."
"I don't teach my son to mess up in school, I don't teach him to do what he wants to do, I don't teach him to be a fool," he says. "But I give my son everything. And when it's time to do the right thing I expect for my son to not forget what he has learned."
After watching a bunch of videos of people shaming their kids online, Gresham says he has decided to follow suit. He says he has decided to take the "bald head, messed up haircut challenge, because I'm not happy with him."
Just kidding! Instead of cutting his hair, Gresham says, "Come here, boy. Give me a hug!"
"There's no way in the world I would ever embarrass my son like that," he says.
Parents also aren't setting a good example when they use foul language or violence in the videos, he says.
Many people on Facebook praised Gresham's approach, saying he has the right idea as to how to discipline his kids.
The father of four later noted he is not saying he doesn't punish his kids, but it is a private matter.
BuzzFeed News has contacted Gresham for comment.