1. A new advertisement from the youth fashion brand “Fastrack”, based in India, urges young people to come out of the closet:
2. Simeran Bhasin, marketing head for Fastrack, explained that the ‘Move On’ tagline had been around for three years and that the brand looks to keep it fresh and relevant with new creatives.
Simeran states that, “For the youth today, they are not really bogged down or defeated by rules that society lays down.” Though the campaign doesn’t specifically reference the LGBT community, the focus on on how youth are moving farther away from more traditional expectations seems to be a nod to the progressive mindset of today’s younger generation.
3. The company’s Facebook page often posts inspiring words such as:
4. Check it out:
“Fastrack has always been a window into the young, progressive mindset of today’s youth. A mindset that isn’t bogged down or defeated by society’s rules.”