On the website for the campaign you can take a short quiz that leads you through hypothetical situations, and asks you how comfortable you are with each one.
The quiz will modify questions based upon your age and sex, but you can also remain anonymous.
At the end you get your results plus access to websites, literature, and other readings on better understanding homophobia.
The $7.5 million dollar campaign hopes to end homophobia in the Canadian province once and for all. Ads such as the one below have begun airing in Quebec:
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