On the website for the campaign you can take a short quiz that leads you through hypothetical situations, and asks you how comfortable you are with each one.
The $7.5 million dollar campaign hopes to end homophobia in the Canadian province once and for all. Ads such as the one below have begun airing in Quebec:
- U.S. Republican presidential candidates had their nastiest debate yet in South Carolina last night 🇺🇸
- Bitterly cold temperatures and arctic winds began freezing large swathes of the U.S. Northeast ❄️