Apple Made A Video Tribute To San Francisco Pride And It’s Beautiful

CEO Tim Cook tweeted the video with “Inclusion inspires innovation.”

1. Yesterday, Apple posted a video covering the company’s support of employees who took part in this year’s San Francisco Pride Parade.

4. Tim Cook, Apple’s CEO, also makes an appearance.

The Annual San Francisco Pride Parade took place two days after a CNBC host awkwardly discussed the CEO’s sexual orientation during a panel discussion.

5. The YouTube video was posted with the following message:


On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple’s unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.

6. The video, like most Apple products, looks beautiful.

7. It should also be noted that this dog clearly steals the entire show.

8. Watch it for yourself right here:

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