This morning, the Better Together campaign launched a new advertising campaign to convince Scottish voters to vote against independence in the upcoming referendum.
New Better Together posters. I imagine these will provoke a response... #indyref
Many people felt the message suggested that if you love your kids, you won't vote in favour of independence.
And people were pretty angry at the message.
A vote for an independent Scotland means hating your children. How much worse can the #bettertogether campaign get?
And they started using the words of the Better Together campaign against itself.
@UK_Together I dearly love my family, and will vote YES. Let's get kids in Scotland out of poverty.
I can't stand half my family and only love those parts of Scotland within a 50ft radius of a Starbucks. But that won't influence how I vote.
I love Scotland my kids my family my neighbours my friends on twitter and facebook my cat and everyone who knows me and I'm voting YES
Apparently I don't love Scotland or my family, so I'm voting Yes! Fuck it! #indyref #VoteYes
And after the debacle of the campaign's last advert, which very quickly turned into a meme (#PatronisingBTLady), supporters of independence started to mock up their own adverts.
MISSING: Brow-beaten male, late 30s-early 40s, last seen in Co-op buying "Ricicles"... #indyref #PatronisingBTLady
Breaking. UKOK have set out the positive case for the UK. It's breakfast. A fried #IndyRef breakfast to be exact.
We love Scotland, we're saying 'No thanks'. #bettertogether #indyref
I hate eggs. I'm saying No Thanks. #indyref
And some of them were used to attack Conservative politicians – and Nigel Farage.
@stewartbremner YES Scotland sorted it m8 :D