Oyster has been called the "Netflix for books" for its subscription e-book service, which launched in September 2013.
Today Oyster announced the launch of their ebook store, which has the backing of all five major American publishers: Hachette, HarperCollins, Macmillan, Penguin Random House, and Simon & Schuster.
Oyster's e-book store doesn't require a subscription to their streaming service.