Why You Shouldn’t Buy (Super) Cheap Pinot Noir

Pinot noir is popular, delicious, and so frustratingly expensive. How cheap is too cheap?

1. Meet pinot noir.

It’s a red wine grape native to France and the wine made from that grape.

(It’s also totally different than the white grape and wine called pinot grigio aka pinot gris.)

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2. Pinot is a total diva.

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3. Pinot noir grapes have thin skins.

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4. …which makes them susceptible to pests, rot, and sunburn.

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5. Smaller producers often have better luck making pinot…

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6. Because they can coddle it.

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Smaller producers — who have smaller amounts of grapes to look after — mostly harvest by hand and sort good, usable grapes from bad ones by hand. Bigger, more commercial producers harvest with tractors and have machines that sort the grapes. Such mechanization can hurt quality.

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7. But being produced by boutique producers makes pinot noir more expensive.

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8. As did being praised by a popular motion picture.

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In 2004’s Sideways, the protagonist Miles, played by Paul Giamatti, spends a lot of time ragging on merlot and praising pinot noir. In its wake, Merlot sales fell and pinot sales — and prices — rose. This phenomenon was named the “Sideways Effect” by academics. This inflation is bad news for budget-conscious pinot lovers.

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9. In fact, some pinot noirs are the most expensive wines in the world.

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Namely: ones from Burgundy, France. In a count of the 50 most expensive wines on earth that Wine Searcher did last year, 36 of them were Burgundian pinot noirs. The most expensive sells for an average $15,000 a bottle.

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10. Pinot knows she’s worth the money, though.

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11. Because if treated right, she turns out delicate and complex.

Winemakers make red wine by first pressing wine grapes to make grape juice and then “steeping” the grapes’ skins in the juice. Pinot’s thin skins make her a light- to medium-bodied wine and light in color. She also has low tannins that are often described as “elegant.” (Tannins are astringent compounds that dry out your mouth the way a persimmon does.) All this makes pinot delicate, compared to other reds. To top it all off, pinots can have many, subtle flavors, ranging from earthy to fruity.

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12. Her complex flavors develop best in particular climates with warm days and cool nights.

In addition to Burgundy, pinot favors very particular spots in the New World like Oregon; parts of California like Sonoma and Santa Barbara; and Marlborough and Central Otago, New Zealand.

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13. Cheap pinots won’t usually have the qualities that truly define pinot noir.

Buying super-cheap pinot noir is like buying super-cheap leather or super-cheap caviar — so far from the real deal that it’s not even worth it. (In fact, there’s no pinot noir Two Buck Chuck, testament to the fact that pinot’s just hard to produce at such large volume and for such a low price.)

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14. As a rule of thumb, don’t bother spending less than $15 on a Pinot noir.

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15. If you want to spend $15 or less, try these wines instead.

BuzzFeed / Macey Foronda

Australian Shirazes like Woop Woop, Argentinian Malbecs like Trumpeter, and Californian Zinfandels like Ravenswood are all red wines that can be surprisingly good at $15 or less.

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16. You can get decent Pinots starting around $17.

BuzzFeed / Macey Foronda

Evolution (left) from Oregon, Wild Rock from New Zealand, and A by Acacia from California all capture that delicate and complex pinot noir spirit. Each shouldn’t cost more than $17.

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17. But pinot works best as a special occasion or splurge wine!

If you have reason to spend $17 or more on a bottle of wine, pinot is a great way to go. Don’t be afraid to ask wineshop employees which pinot they’d recommend you buy at a particular price point; they’ll have the best idea of their own stock.

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18. But be warned: Once you fall for good pinot, you may never go back.

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