Yesterday a charity launched a campaign aiming to break the stigma surrounding periods, by asking people to share selfies of themselves holding tampons.
The campaign was launched with a piece on V.Point, which said that "it's time to have a big conversation about periods".
The #JustATampon campaign – which asked people to support Plan UK's menstrual health work worldwide by donating £3 – was supported by a number of celebrities, including Channel 4 news presenter Jon Snow:
#Justatampon support the effort to stop taxing a female necessity :Text Tampon to 70007 to donate £3 to @planUK
Snow's tweet received some mixed replies. One response that caught the eye of Twitter users was the following:
TOTAL AMAZINGNESS.
Bruce Everiss, a veteran games industry marketer, responded to Snow's tweet by saying that men had many taxes targeted at their gender, including "trousers". He explained his theory in greater detail in a blog post:
His "trousers" theory prompted an amusing response on Twitter:
Trousers.
Trousers
Trousers. https://t.co/6sTEUyqRbQ
TROUSERS
Trousers you know. GTFOH!
"Trousers. QED." – me, ending all arguments from this day onward
Or people, you know, responded like this:
.@Bruciebabe I know right? Bleednig is sooo luxurious. Want me to take mine out and sit on your lap sweetie? @MintRoyale @aljwhite