1. New Yorker Jessica Siskin has built a business selling elaborately decorated Rice Krispie treats on her Instagram account, Mr. Krisp.
4. When she first had the idea last November, Siskin was working for the NYC-based fashion brand Elizabeth and James, Mary-Kate and Ashley Olsen’s collection of designer clothing and handbags.
5. When she was tasked one night with bringing a dessert to a friend’s potluck, she decided to make a Rice Krispie treat. “I honestly don’t know how to make anything else,” Siskin told BuzzFeed.
And because her friend was a surfer, she baked the treat in the shape of a surfboard and put a barbie doll on top. The recipe on the Tollhouse website required food coloring, a game changer for Siskin in her krisp-making.
***She doesn’t have a photo, but you can get the general idea from this more recent barbie/rice-krisp mixed media project.
6. After the surfboard proved a huge hit with her friends, Siskin got the idea to make a cheeseburger made of Rice Krispies.
Siskin says the cheeseburger idea was an “overwhelming impulse” so exciting that she couldn’t sleep that night until she’d made it.
7. What began as a hobby has since become a profitable full-time business, which Siskin named Mr. Krisp after a character in Sister Act Two.
Siskin quit her job at Elizabeth and James after seven years in the fashion industry because of her burgeoning success. These days, she receives tons of orders and makes around five or six krisps each day, all ordered from the email account listed in her Instagram bio.
8. Siskin’s krisp creations are often inspired by her background in high fashion– for instance, this ultra-chic Harper’s Bazaar krisp.
WHICH IS WHICH
9. Or this krisp Hermès Birkin bag.
SAVE YOUR $20,000 AND BUY A RICE KRISPIE TREAT INSTEAD.
11. Other times, she references pop culture with her treats.
12. But most often, the krisps masquerade as other foods.
13. “because everything tastes better when it’s made of rice krisp treat. except pizza,” reads the account’s bio.
15. Siskin plans to launch a full website eventually but says that Instagram has been instrumental to her success.
“Honestly it feels like a modern way to interact with customers,” Siskin says, likening this method of cataloguing her product to connecting with friends online.
“I would definitely like to continue to grow Mr. Krisp, but I really kind of like the fact that I can interact so organically with customers,” Siskin said. “I deliver everything myself, I interact with them face to face. It’s all very personal.”