WeFixYourAdvert is a new Twitter account that takes existing advertisements, and makes them so much better.
The account was started by writers Aaron Gillies and James Menzies, who say their inspiration stems from the cringe-inducing seriousness with which brands often take themselves.
"[We were] increasingly drawn into the world of brands and using the word ‘content’ with a straight face, and so we became more and more aware of the ads around us," Menzies tells BuzzFeed.
Since their first Tweet featuring a well-received ad about burgers, WYFA has parodied all sorts of things...
... including multiple luxury car brands...
Several luxury car brands reveal new marketing slogans
... celebrity-endorsed health products...
... unreliable browsers...
... and even Twitter itself.
Other Twitter users have even started calling on WYFA for help with problematic ads they've spotted.
"I think people like the fact that we can respond to these ads rather than constantly being shouted at [to buy things]," says Menzies. "It's great that people are now suggesting which ads to fix next."
"We both come from comedy backgrounds, and for some ads it’s a bit like shooting fish in a barrel, [like our] Match.com ads," Menzies tells BuzzFeed.
And their biggest achievement so far? "Billy Bragg retweeted us," says Menzies, "which is pretty much our life goal achieved in under 2 weeks."
Want to see more of Gillies' and Menzies'* hilarious work? You can follow them at @WeFixYourAdvert.
