The legendary musician Prince died today at age 57.
In honor of the pop icon, Snapchat released a subtle purple rain filter, a nod to the artist's Grammy-winning sixth studio album.
It's a filter, not a lens. You can add filters by swiping down to reveal the Settings icon, going to Manage, and turning on Filters.
Yesterday, Snapchat released Bob Marley filter that many people found highly distasteful.
Just a heads up, @Snapchat, don't do a Prince filter.
The company was accused of promoting blackface.
Many fans warned Snapchat to approach their Prince filter with caution.
snapchat should probably think very carefully before putting out some weird Prince filter
All I'm saying @Snapchat is don't get any stupid ideas about a Prince filter. Let it go....
Do you think the filter helps fans express grief – or is it opportunistic?
.@Snapchat added a #PurpleRain filter in honor of Prince. 😭
Either way, R.I.P Prince. <3
