This Bracelet Delivers An Electric Shock Every Time You Skip The Gym


1. This is the Pavlok wristband, due out next year:

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2. It’s a bolt-emblazoned bracelet that promises to “[turn] your resolutions into reality” by zapping you with an electric shock every time you give into a bad habit.

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3. How it works: You program your goals into Pavlok’s smartphone app. Then you choose what happens if you don’t meet them.

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4. Those habits might include snoozin’….

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5. Spending too much time on social media…

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6. Or skipping the gym.

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7. You’ll assign a consequence to each, ranging from small nudges — like using vibration or sound to remind you to get back on track…

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8. To large penalties, like paying cash fines, or getting (quite literally) jolted:

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9. The latter may sound crazy, but according to Pavlok’s CEO Maneesh Sethi: “Sometimes crazy works.”

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