A keen photographer known simply as "Villager Jim" has sent a photo of a peculiar cloud formation to local newspaper Western Daily Press.
Always on the look out for quirky content, Australia's favourite tabloid The NT News somehow picked up on the story on Thursday and dubbed it the "majestic sky penis".
The unique cloud quickly captured Australia's imagination and Twitter tried to agree on its Latin name.
Others with expert knowledge on clouds were ready with analysis.
And some couldn't shake that this is a sign that the end was near.