The project aims to showcase the diversity and uniqueness of Native people, exhibiting why Native likeness and a racial epithet should not be used as the name of a professional football team.
By highlighting the beauty, talent, and diversity of Indian Country, we want to show the world all that it means to be American Indian or Alaska Native. Indian Country is modern, innovative, and alive. We have a rich history and are proud of our ancestors … but we are not simply lines in a history book. Native Americans are not caricatures, cartoons, or myths. We are part of your community.
We are Native peoples from across the country. We live in cities and on reservations. We are tribal leaders and community activists. We are parents and students. We are joined by many non-Native people. It isn’t just those of Native descent who find the use of Indian-themed mascots inappropriate or who find the casual use of the R-word slur reprehensible.
Racism is never acceptable. It’s time to change the mascot.
The project also welcomes non-Native people to participate.
The project also provides a way for non-Native people to show their support. All non-Native people are asked to use the same language: #ProudToBe Standing With #NotYourMascot. This is a national movement of Americans across the country, Native and non-Native alike, who are standing against racism and demanding change.