Pepsi has long since been a brand focused on youth culture and branding, so these '80s ads for some trendy, Pepsi-made clothes are perhaps not super surprising. Of course, you can find tons of vintage, wearable Pepsi promotional merch on auction sites, but this stuff seems different — much more an attempt to actually create a collection of fresh, sporty clothes. The result kind of feels like a corporate Benetton. Check it out:
As for finding relics from this collection, they seem to be pretty rare. I could definitely see a hipster rocking the polo I found, and maybe the sweatpants, but those jeans...shudder.
