The owner of a Melbourne bar has apologised after his business was slammed for displaying a sign reading "No poofter drinks".
Handsome Steve's House of Refreshment in Fitzroy attracted ire on the weekend after a customers complained about a menu board displaying the words "no poofter drinks".
The Herald Sun reported that a group of customers complained about the sign on Friday night, but management refused to take it down.
The bar was then flooded with a barrage of negative comments on Facebook.
"Homophobia is alive and well in this business. Time for management to grow up," wrote one commenter.
"It's not edgy or cool to bring back being a homophobic bro. It's fucking boring," wrote another. "Try harder next time."
Owner Steve Miller has since taken down the sign and apologised, saying it was up for seven years and customers, including gay people, had found it funny.
"If I've given offence to anybody, I unconditionally apologise. I unreservedly apologise," Mr Miller told the Herald Sun.
Miller said the phrase was a reference to an Australian tale from the 1970s, when a restaurant receipt allegedly contained the words "steak, beer, burger and one poofter drink".