Everything You Need To Know About Kanye West’s Brand Shout-Outs


Blogger Aaron Taube did a study of every one of Kanye West’s shoutouts to consumer brands and found that Mercedes-Benz was Ye’s most referenced brand. Take a look below to see how other products stacked up, and check out Aaron’s blog for the rest of his Yeezymetrics.

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Graphic by John Gara for BuzzFeed
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For an exhaustive guide to every Kanye brand reference ever, see Complex’s The Complete History Of Kanye West’s Brand References In Lyrics.

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