Everything You Need To Know About Kanye West’s Brand Shout-Outs

Yeezymetrics.

Blogger Aaron Taube did a study of every one of Kanye West’s shoutouts to consumer brands and found that Mercedes-Benz was Ye’s most referenced brand. Take a look below to see how other products stacked up, and check out Aaron’s blog for the rest of his Yeezymetrics.

Graphic by John Gara for BuzzFeed

For an exhaustive guide to every Kanye brand reference ever, see Complex’s The Complete History Of Kanye West’s Brand References In Lyrics.

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