5 Things We Learned From The Star Wars Marketing Overload

A long time ago in a galaxy far, far away, Star Wars became a powerful force in the marketing universe. Even those who aren't Star Wars fans can safely say they've at least heard of it due to the tremendous marketing efforts. So, what can we learn from the Star Wars marketing overload?

Beloved Brands Will Always Prevail

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Even these cats love Star Wars. Alongside companies like Apple and Nike, there is no denying that the Star Wars franchise is one of the strongest, most recognizable brands in existence. Commitment to a brand is something that is earned over time.

Positive Anticipation Is A Powerful Marketing Skill

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We are wired to anticipate positive events. This anticipation results in sustained happiness. Disney created anticipation by announcing the release of merchandise (Force Friday) just a few weeks before the film's release date. Sneaky eh?

Traditional Marketing Isn't Dead

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With the rise of digital marketing, it's easy to throw traditional marketing on the back burner. However, Star Wars took advantage of this with the hype of their movie poster release in October. Whether you're a small or large business, quality printing and design services will never die.

You Can Benefit From Reusable Content

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Reuse content or ideas that have worked in the past. Let's be real, the famous opening crawl from the Star Wars saga will never get old.

Timing Is Everything

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Star Wars undoubtedly took advantage of the holiday season this year. From toys and games to books and other merchandise, they released these products at the perfect time for kids to get hyped and ask for them for the holidays.