A federal Liberal candidate has made what some are calling the worst campaign video ever.
The video of Ron Planche making his pitch to other Liberals for the nomination in his Niagara riding was posted in early March, but is just starting to gain traction for its...er...unique qualities.
Why is the camera is so shaky? It looks like Planche is paddling a canoe across Lake Huron in November.
It features rampant cutaways to things like Planche's forehead.
The video's music seems more suited to a bare-chested man wrestling a lion on a mountaintop, not a politician chatting about jobs from the foyer of a suburban home.
Oh, but it was all part of the plan, the video's director told the National Post.
"I was going for artsy and different with this one, while Ron stayed true and honest in his speech delivery," Nathan Cumberland said.
Get it, guys? It's just Dogme95.