Twitter Users Declare The Washington Redskins’ Latest PR Stunt A Disaster

Team owner Daniel Snyder wrote that he believes “even more firmly now” in the team’s name. The backlash against the NFL franchise continues.

On Tuesday night, Daniel Snyder — owner of Washington’s NFL franchise — posted a letter to fans announcing the formation of a foundation to serve Native American communities across the U.S.

But Snyder — who rarely speaks publicly — also used the letter to say that he believes “even more firmly now” in the team’s nickname.

Patrick McDermott / Getty Images

In May 2013, he told USA Today: “We’ll never change the name. It’s that simple. NEVER — you can use caps.”

Twitter exploded with a mix of anger, frustration, and general bewilderment at the letter.


Statements about honoring Native Americans “through our words and on the field” rung hollow against his defense of the team’s nickname. And the use of the phrase “Original Americans” struck many as confusing.

These tweets seemed to sum up the public consensus about the letter — and Snyder himself.

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