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    21 Of The Coolest Products I’ve Seen On Shark Tank In 2024 So Far

    The Krapp Strap is officially my Roman Empire.

    1. A nonslip silicone placement with raised edges and a built-in bumper to contain spills and give your feverishly teething babe a gentle and clean surface to chew it out. You've watched in horror as they bite the side of the who-knows-how-dirty restaurant table one too many times, and it's time to do something about it. 

    Hand holding a grey Dagne Dover yoga mat carrier against an indoor background
    baby biting the edge of the placemat places in front of them

    The Table Tyke is a small business founded by "mompreneur" Berlyn Haughton with a mission to create products that make life easier for the grown-ups and safer for the littles. 

    Promising review: "Got this for our 10-month-old who always bites the side of the table and likes to touch everything. This makes less need to disinfect everything before sitting down and makes a great plate for feeding baby bits of our meals without the need a plate that will most likely go flying. Only thing I have found is that it does not do well on tablecloths! Wish we had found this sooner!" —Kristen L

    Get it from Amazon for $24.99 (available in four colors). 

    2. A liquid plant health starter set for help turning your vaguely wilted monstera into the lush showstopper you've always dreamed of. Don't worry, it's not complicated! All you need to do is mix the concentrate with an appropriate amount of water and spray down your plants every week or two for kid- and pet-safe growth support.  

    Two ARBER plant care products on a counter, for growth support and protection
    Assorted houseplants on a cabinet with decorative mirror in the background, ideal for home decor inspiration

    Arber is a small business creating plant care tools that are safe, simple, and easy for all types of gardeners. 

    Promising review: "Love the ease of use of these products. I just add the needed amount to a gallon of water, and I'm good to go. 👍 I tend to bottom water when it comes to feeding, so if you're having trouble, that may be the way to go. I've tried a few different types of plant food (including Miracle-Gro), and Arber has garnered the best response by far. I also love that it's organic and safe to use on food plants as well!" —Tabitha 

    Get it from Amazon for $18

    3. Krapp Strap — a lightweight, portable potty solution if you'd rather not do a full Roman chair workout every time you gotta go. This versatile tool can support up to 400 pounds and has built-in pockets to house TP and other bathroom essentials. 

    Mannequin dressed in camouflage gear using a strep mounted to a tree to sit in a squatted position, suitable for outdoor bathroom use
    Amazon

    Air Boss Motion Decoys is the Texas-based small biz behind the Krapp Strapp and other hunting decoys and gear. 

    Promising review: "Perfect gift for the avid hunter in your life." —Shine with Prime

    Get it from Amazon for $69.99

    4. A toy Lego vacuum so you can safeguard your bare feet from becoming the unsuspecting victim of a stray Lego brick. This vac makes cleanup way faster and more fun for your youngster, and it goes through the trouble of separating toys from dust and hair, so you don't have to later! 

    The vacuum
    The inside of the vacuum will small blocks

    Pick Up Bricks is a family-run small business helping families avoid the excruciating pain of stepping on Legos. 

    Promising review: "This works exactly as it’s supposed to. Instead of having to comb through my son’s carpet for each Lego piece, a quick vacuum gets it done quickly and separates out the dirt and dog hair. Looooove it!" —Beth

    Get it from Amazon for $99.

    5. A pair of Vibes earplugs that'll help turn down the volume on loud noises without impacting your ability to hear them. These are great if you have auditory sensitivities that make sustained focus and relaxation difficult, or are just going somewhere loud and want to protect your precious little eardrums. 

    A customer review photo of them wearing the earplugs showing that they're hardly visible
    A customer review photo of them holding the box of the earplugs

    Vibes is a small biz that sells hearing protection products. 

    Read more about BuzzFeed Editor Sam Wieder's experience with these plugs: 

    "In 2021, I was diagnosed with tinnitus and hyperacusis. For the first time in my life, I found myself sensitive to loud noises that I never used to think twice about — going into loud places can sometimes make certain public situations a little difficult for me now and make me super anxious. I had featured these earplugs in articles in the past and decided to buy them for myself, and I'm so glad I did. They really bring noise down to a comfortable level and make handling unexpected loud noise situations so much easier."

    Promising review: "These actually work. I have a noisy neighbor who starts his Mustang at the loudest volume, and I don't wake up from it now. I have spent hundreds on Bose, etc. These do the job. Highly recommend." —Tracey KO

    Get them from Amazon for $28.95+ (available in four colors).

    6. A pack of magical Tik Piks because how many guitar picks have you lost to your pockets and the wormhole that seemingly exists inside them? These use ~nano-suction~ technology to stick right to the surface of your guitar without the need for any nasty adhesives, so you're never left pick-less again! 

    the pack of six guitar picks
    a guitar with two of the picks attached

    Tik Pik is a small business founded by two guitar-playing friends who were sick of losing their guitar picks. 

    Promising review: "Stays in your fingers, sticks to things. It does everything as advertised. Almost has a suction cup feeling in your fingers. Very durable. Seriously, just buy it. You won't regret it. The case is really nice, too. Love it." — Nicole 

    Get a three-pack from Amazon for $19.95 (also available in a six-pack). 

    7. A mess-free SwipenSnap cream applicator to compensate for your lack of third arm by making it possible to easily apply diaper cream with one hand, since we both know you need the other for baby wrangling. 

    Person applying cream to their hand from a tube near a baby doll with suction base lid and soft tip applicator
    Amazon

    SwipenSnap is a woman-owned small business behind this patented one-hand cream applicator. 

    Promising review: "I bought this diaper rash cream applicator because it was getting to be a difficult mess applying it to my 10-month-old son. This applicator makes things so much easier! The suction cup on the cap is strong without being ridiculous. So I just grab the tub of cream, squeeze it a little, and apply it to my baby’s bum. It spreads around easily, and then you just stick it back on the cap. I wish I had known about it sooner; it would have made my life so much easier!" —Brittany D.

    Get it from Amazon for $27.99.

    8. A rechargeable electric flosser starter kit for everyone currently lying to the dentist about their flossing habits. This makes the act quicker and easier than ever before, with an easy-to-maneuver, ergonomic shape and sonic vibrations that'll help knock that stuck gunk loose. 

    model smiling, holding the electric flosser near their mouth
    gif of a person using the flosser to floss their molars
    Flaus

    Flaus is a woman-owned small business engineering the future of flossing. 

    Promising review: "I think I speak for a lot of people when I say that I hate flossing. It was the one part of my dental routine I was weakest at and very inconsistent. With Flaus, I've been able to make flossing a part of my regular routine! Its quick, easy, and you feel good knowing that the Flaus heads are able to be recycled!" —Kelsie B.

    Get it from Flaus for $119 (save 15% when you subscribe). 

    9. A pair of fabric strap swim goggles if you're sick of standard goggle straps doing a really good job of snagging your hair and a really bad job of not breaking. Able to fit both kids and adults, this ultra-stretchy fabric strap is a breakthrough swim essential. 

    a reviewer's child in a pool wearing the goggles with a fabric strap in black
    Child from behind wearing a floral visor and pink swimsuit with ruffles

    Splash Place is a woman-owned family business based in Arizona!

    Promising review: "My daughter tried the other version of swim goggles that you normally find in a store but had difficulty using them. We purchased these instead, and I cannot give them a better recommendation. They are absolutely easier to put on, and they do not pull hair like the others. I will buy more as long as these are available, and I will gladly recommend them to anyone." —Lisa Krause

    Get it from Amazon for $24.95 (available in 11 styles and additional prints). 

    10. An easy-to-use hair blinger so you can serve BDE (Big Diamond Energy) from your head to your toes. It's the perfect DIY add-on for a formal look or whenever you want to crank up the sparkle. When you're done, brush them out! 

    Close-up of a person's side profile showcasing a hairstyle with small gems scattered throughout the hair
    Person with curly hair using the blinger device to apply a gem to their hair

    Blinger is a small business started by a mom after the idea came to her in a dream. Refill packs are available! 

    The kit includes a blinger styling tool and five discs of 4 mm crystals, each with 15 crystals. 

    Promising review: "Easy to use, and crystals stayed on all night. Very cute way to glam a hairstyle. Lightweight and small device you can pack in your purse. Loved the lavender crystals…so cute!" —Silvi 

    Get it from Amazon for $49

    11. A multi-tool insulated bottle that's a ridiculously helpful adventuring companion for ALLL your beverage needs. Buckle up because this list is long — it's a regular bottle (obv), the bottom is a screw-off mug, the lid inverts to make on-the-go pour-over coffee a breeze, it includes a compatible cocktail strainer for obvious reasons, a mesh basket insert for infused water or tea, AND a thermal core you can freeze for cold drinks without dilution that just so happens to double as a muddle for your campsite happy hour. Are you in awe yet? 

    Reusable water bottle with dual-tone design and brand logo, placed on a rocky surface
    A portable coffee-making bottle on sand with the text
    Amazon

    Hibear is a small business that gained traction on Kickstarter for its genius, Earth-friendly bottle design. They are a 1% for the Planet member and Climate Neutral Certified.

    Promising review: "I wouldn't recommend using this as an everyday water bottle. This has been amazing for camping, however! It's super easy to set up for coffee. All you need is to get number two cone coffee filters, put the grounds in, and pour in the hot water. Just enough coffee for two smaller cups. Also great at not leaking when you put liquids in it!" —Dan 

    Get it from Amazon for $85+ (available in six colors). 

    12. A pack of breathable soft eye patches because everything from the patented, form-fitting shape to the gentle adhesive is designed for maximum comfort and hassle-free protection. The delightfully fun prints are just the icing on the cake!

    Child with eye patch pulling a funny face, shirt with humorous text about removing the patch
    a child wearing a printed eyepatch and glasses posing with a dog
    @worthy_brands / Via www.instagram.com, @worthy_brands / Via www.instagram.com

    Be sure to check with your doctor before starting any kind of treatment.

    Worthy Brands is a collection of small brands, each creating innovative adhesive medical patches with smart, ergonomic shapes and kid-approved prints. This product was designed by a mom after her own daughter's journey with patching. 

    Promising review: "We tried several different brands of eye patches, and these are the only ones that are comfortable for my son. He is 8 years old and has been patching for two years. The patches stay on well for him and do not hurt when he removes them. The adhesive does not cause redness or itching like some other patches we tried. He likes the 'snack' patterns. My only complaint is I wish they came in more pattern options, but otherwise, we love them!" —Amazon Customer

    Get a pack of 48 from Amazon for $28.50 (available in eight styles).

    13. A pack of edible chocolate candles to bring celebratory flair to any treat without adding an accidental layer of drippy wax along with it.  When these melt, they drip delightful chocolate, and feel free to take a bite once you've removed the wick! 

    a lit candle in a donut hole
    reviewer holding the candle, which is a few inches tall

    Let Them Eat Candles is a family-owned small business.

    Promising review: "Got this for my son’s birthday. He and the other kids love it. They were so surprised when I asked, 'Who wants to eat a candle?' But after I took a bite, everyone wanted to eat it, too. There was more interest in eating candles than the cake. This chocolate candle is a must for any kid's birthday." —Amazon Customer

    Get a three-pack from Amazon for $16.95 (available in nine styles and larger packs).

    14. The Dingle Dangle for mesmerizing your squirmy baby long enough to squeeze in a fuss-free diaper change. Do you look ridiculous? Sure! But you'd do anything not to hear them scream for the duration of this changing. 

    model wearing the headband while a baby on a changing table reaches for the octopus-shaped stuffed toy
    Amazon

    Dingle Dangle is the small business behind this silly yet so useful wearable mobile. The unit breaks apart into different sensory toys, so it's like buying several toys for the price of one! 

    Promising review: "Grandson loves playing with it! Magic fingers are fun to put in the mouth. Keeps him occupied and remaining forward while being able to change his diaper/clothing without squirming! Great invention! He loves it, and I love it !" —Dawn

    Get it from Amazon for $54.99.

    15. A caffeine-free organic coffee substitute if you delight in a morning cup of joe but frequently have to fight off unintended side effects like anxiety and jitters. This herbal alternative is made from organic chicory, dandelion root, and carob designed to mimic the body of coffee without the caffeine. 

    Bag of SIP Herbals Faux Joe coffee alternative, a French press, cinnamon rolls on plates, and a coffee cup on a table
    @drinksipherbals / Via www.instagram.com

    Sip Herbals is a woman-founded small business that launched in 2020 after the co-founders reckoned with their love of the coffee ritual but their dislike for the the side effects. 

    Each pack includes 30 servings! 

    Promising review: "I was recently told to not only give up caffeine but also decaf coffee. I loved having my cup of coffee with my special creamer first thing in the morning, so I started looking for a substitute. Luckily, I came across this product, and it came in one of my favorite flavors — maple (hoping it will come in pumpkin someday). Of course, it is not an exact replacement, but it comes very, very close, and I feel like I am still enjoying my morning cup of coffee." —Linda 

    Get it from Amazon for $25.99+ (available in six flavors). 

    16. A spacious duo umbrella that was intentionally designed with two people in mind. Not only is the canopy a spacious 54 inches, but the handle extends with the press of a button to create space for a second pair of hands to grab on. 

    Black umbrella featured on Shark Tank, shown floating against a gray background with an arrow pointing to the extended handle
    a pair of hands holding the umbrella at two different points on the extended handle
    Shed Rain

    This umbrella started as a project between "kid-entrepreneur" Nathaniel and his dad for a school invention convention. Eventually, the pair partnered with Shed Rain (another family-owned business) to finalize the design and create the umbrella you see today! 

    Get it from Shed Rain for $45 (originally $55; available in three colors). 

    17. A slim-fit sweat-proof undershirt so you can quit stressing over pit stains thanks to the built-in, sweat-absorbing pads and breathable, moisture-wicking material. 

    person wearing the white undershirt tucking it into slacks
    diagram showing the dry arm pits and tailored fit along the torso of the shirt
    Amazon

    Promising review: "I didn't know these even existed until seeing them on an episode of Shark Tank. I gave them a try, and wow! No more sweat spots. I have hyperhidrosis and sweat a lot, mostly in my armpits and hands. I would always sweat through my shirts, even when wearing an undershirt. With this shirt, I have yet to see any sweat spots. It fits well as an undershirt." —RoBroKnos

    Get it from Amazon for $38.99 (available in men's sizes XS–3XL and four colors and women's sizes XS–2XL and two colors).

    18. A renter-friendly wall sconce because it lets you add light to any dark corner or dull wall without fighting with wires or paying the big bucks for an electrician. It's powered by a USB-C rechargeable battery pack and installs in seconds with no tools needed. 

    the sage green poplight mounted on a white wall
    the marigold yellow poplight mounted on a white wall
    Poplight

    Please note: Pre-orders will ship sometime in May 2024!

    Poplight is a queer-owned small business that was recently featured on Shark Tank!

    Get it from Poplight for $95 (available in six colors).

    19. A pair of hinged reading glasses to help you get comfy no matter the situation. Each arm folds down to accommodate laying on your side or allowing you to keep reading while getting your hair done. Meanwhile, the front of the frame tilts forward so you can multitask without your readers sliding down your nose. 

    a model wearing blue reading glasses with the front portion titled down
    Model holding reading glasses with the arms flipped down up to their eyes while someone else curls their hair
    Amazon

    Bunny Eyez is a small business creating fashionable and, more importantly, functional reading glasses for everyone! 

    Promising review: "I like them very much...look well, and the hinge feature is fantastic! 👍🏻🙌🏻" —Elsa Escolar

    Get it from Amazon for $35 (available in three colors and four strengths; available in other styles and men's styles). 

    20. A renter-friendly dual-shower head if you're sick of fighting with your partner for hot water access. This contraption looks complicated, but reviewers swear it's super easy to install in tandem with your existing shower set-up while delivering an impressive level of water pressure to both sides. 

    Boona is a small business on a mission to make showers more enjoyable, whether you're showering alone or with a partner. 

    Promising review: "This is a high-quality product that’s straightforward to install. The water pressure is incredible! It’s like a brand-new shower. You can adjust which showerhead the water comes out of individually or both simultaneously. It’s a game changer for our kids, so they don’t fight over the water anymore!" —Taylor 

    Get it from Amazon for $199+ (available in three colors and with or without a second showerhead). 

    21. And a retractable bath splash guard so the kiddos can splish and splash their little hearts out without flooding the entire bathroom or soaking you in the process. 

    SplashZen is a small business founded by a husband and wife-duo who parent three boys and were tired of routine bathtime chaos. 

    Get it from Amazon for $99

    What I imagine you look like going through this list: