As a rock drummer since the age of six, I strongly approve of this message.
I never liked the Isaiah Mustafa Old Spice ads. I thought they were massively overrated.
But this, this is inspired.
Crews uses his pumpin’ pecs, twitching biceps, etc. to bang out an awesome tune I’m going to dub “MUSCLE.”
This is the first time Old Spice has worked with Vimeo on a campaign. Vimeo was the only platform that could make this experience possible, according to a Wieden & Kennedy spokesperson.
After watching, you can use your keyboard to turn Crews into a muscle puppet, recording your own piece, and then sharing it.
Don’t waste time crafting an overture; Crews starts yelling at you if you linger for too long.
That set-up is a marvel to look at.
- A University of Cincinnati officer has been charged with murder for shooting Samuel Dubose, an unarmed black man.
- Mullah Omar, the Taliban's reclusive leader, died more than two years ago, Afghan officials say. The Taliban hasn't commented.
- Debris found on an island in the Indian Ocean belongs to the same type of aircraft as the missing Malaysia Airlines flight, a U.S. official told the Associated Press.