As a rock drummer since the age of six, I strongly approve of this message.
I never liked the Isaiah Mustafa Old Spice ads. I thought they were massively overrated.
But this, this is inspired.
Crews uses his pumpin’ pecs, twitching biceps, etc. to bang out an awesome tune I’m going to dub “MUSCLE.”
This is the first time Old Spice has worked with Vimeo on a campaign. Vimeo was the only platform that could make this experience possible, according to a Wieden & Kennedy spokesperson.
After watching, you can use your keyboard to turn Crews into a muscle puppet, recording your own piece, and then sharing it.
Don’t waste time crafting an overture; Crews starts yelling at you if you linger for too long.
That set-up is a marvel to look at.
- Kids in California schools can no longer be opted out of vaccination on religious or personal grounds under a new law.
- New Jersey Gov. Chris Christie, who has faced political fallout from the "Bridgegate" scandal, is running for president. He's the 14th Republican in the race.
- Misty Copeland has become the first black female principal dancer in American Ballet Theater's 75-year history.
- And Jennifer Garner and Ben Affleck have decided to divorce after 10 years of marriage. ?