Steamy Homoerotic World War II Towel Ads

Hard bodies + soft towels. Slightly naughty.

1.

Via the South Pacific, our boys put weighted nets down to keep the crocks out. 1943.

2.

Via the Solomon Islands. No-no, take your time drying off, we’re in no hurry. 1943.

3.

A Roman bath near the Mediterranean. 1944.

4.

At an Alaskan airfield. Cold water causes shrinkage. 1943.

5.

Burlesque show at a beach in New Guinea. 1943.

Ads illustrated by James Bingham. Ad agency: N. W. Ayer.