Promoted
Food

Super-Phallic Weight Watchers Ads

The French are so oral. These six print ads were just named one of the top campaigns of 2012.

The campaign, featuring the beautiful mouths of mouth models swallowing both good and bad food, won Gold this week at Europe’s prestigious Epica Awards.
They certainly are graphically appealing ads (especially to French men).
As with all artsy-fartsy award-winning campaigns, I am curious about the sales results, you know, the actual effectiveness of the effort.
The ads were shot by famous one-named fashion photographer Rankin, so you know the production costs were higher than the French Alps.

Five more ads, plus the accompanying TV spot, below.

Women! You are the target of these ads.
What do you think?

Ad agency: Fred & Farid, Paris.

Check out more articles on BuzzFeed.com!

 
 

    Contributions

    Here Are The Top Stories
    • Police in Athens used pepper spray on protesters two days ahead of Greece's major bailout vote.
    • A medical helicopter crashed in Colorado. The crash killed the pilot and injured two crew members.
    • Serena Williams survived an upset at Wimbledon and defeated current Britain's Heather Watson. She'll play her older sister Venus in the next round of the tournament ?
    Get The News App

    Now Buzzing