The campaign, featuring the beautiful mouths of mouth models swallowing both good and bad food, won Gold this week at Europe’s prestigious Epica Awards.
They certainly are graphically appealing ads (especially to French men).
As with all artsy-fartsy award-winning campaigns, I am curious about the sales results, you know, the actual effectiveness of the effort.
The ads were shot by famous one-named fashion photographer Rankin, so you know the production costs were higher than the French Alps.
Five more ads, plus the accompanying TV spot, below.
Women! You are the target of these ads.
What do you think?
Ad agency: Fred & Farid, Paris.
- Police confirmed 71 people, likely refugees who fled Syria, were found dead in a truck abandoned in Austria. The suspected drivers have been arrested. ›
- President Obama marked a decade of recovery after Hurricane Katrina, citing gains, but also the immense amount of work that he said still needs to be done. ›
- Facebook CEO Mark Zuckerberg said (on Faceboook, obviously) that one billion people used the service on Monday 🌐 ›