This Is The Best Super Bowl Commercial Ever

Not Apple’s “1984.” For Tabasco, from 1998.

One character (well, two), no dialogue, production cost: a few thousand bucks.
Impact: immeasurable.
And very brave of Tabasco to use such an…unappealing character as the hero.
As you watch the game today, look for somebody —anybody — to air a beautifully simple, creative spot like this that cuts through all the stupid celebrities/talking, dancing babies/female exploitation/social media begging…bullshit.
I am not hopeful.

Another great spot, from 1999.
It was’s first commercial.

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