Always-on communication is a commitment which brands need to embrace. Like a professional dancer you need rhythm, perfect timing, be light on your feet, graceful under pressure and be well rehearsed.
In this panel session we'll explore what it takes for brands to succeed in an always-on / always-connected world and the commitments they will need to take to make every interaction they have worth a standing ovation.
The event will include five x 5 minute opening statements, one x 25 minute moderated panel session discussing tips and case studies, with the opportunity for open Q&A from the floor. The session will finish with an opportunity to network over coffee.
The four person panel will be made up of representatives from one global always-on brands (Philips), one global digital media publisher (Buzzfeed), one native advertiser (Sharethrough), and one professional full-time tweeter (David Levin, creator of the @the_dolpin_pub Twitter account and Twitter voice of The Voice).
socialmediaweek.org