BuzzFeed has redefined online advertising with its social, content-driven publishing technology, and at the final Social Short of 2014 their Director of Sales, UK & Europe, Jonathan Davies, will share insight and tips on how you can work with social news and media companies to make the most of the social sharing phenomenon.
You will learn how BuzzFeed's commercial proposition is value-driven and based on a unique approach of working with brands to create meaningful content that's shareable enough to spread beyond the site and on to other social networking platforms.
This event will bridge the divide between earned, owned and paid media and help you understand why people share and how you can create something of value that encourages your target audience to repost and be advocates of your content.
cipr.co.uk