1. In 1993, The Coca-Cola Company decided they wanted capture the Generation X market by creating a new product that was unslick, cynical and anti-corporate. The result of that effort was OK Soda.
3. Coca-Cola settled on the name OK after their research revealed that “Coke” was the second most recognizable word in the world, the first was “OK.”
4. Brian Lanahan, then-manager of special projects for Coke, told “Time Magazine” that they also went with the name OK because “It underpromises. It doesn’t say, ‘This is the next great thing.’ It’s the flip side of overclaiming.”
7. It even had it’s own “OK Manifesto,” that include statements like “What’s the point of OK? Well, what’s the point of anything?” and “There is no real secret to feeling OK.”
10. And of course, people drinking it on YouTube:
- U.S. Republican presidential candidates debated in New Hampshire ahead of Tuesday's primary, and the gloves were off 🇺🇸
- North Korea launched a rocket that the country said was carrying a satellite, but which some critics believe was a way to test prohibited missile technology.
- Beyoncé dropped a new song and video called "Formation". She's performing at the Super Bowl on Sunday 👑🐝