In 1998, to promote Hello Nasty, the Beastie Boys produced and starred in a half-hour "infomercial" for the album. The commercial was a parody of different late-night infomercials and featured each member in their own bit:
Ad-Rock as “John,” the over enthused audience member, was featured in a bit about a juice extractor, that also happens to play Beastie Boys songs.
Mike D as exercise guru “Jack Freeweather.”
MCA (RIP) as “Bill Swenson,” a get-rich-quick money maker…
...whose segment came with the best warning:
The infomercial was directed by Mike D's wife, Tamra Davis, and late-night on cable stations in major cities. Despite the spoof nature of the commercial, viewers could actually purchase the album by calling 1-888-711-BSTE:
