In a world first, executives from Australia's top sporting codes met yesterday to introduce a new initiative to rid sport of homophobia.
CEO of Australia's AFL, Andrew Demetriou, spoke about the firm stance Australian sport was taking.
This is the first time all major sporting codes of one country have come together to tackle the issue of homophobia and discrimination based on sexual orientation.
The initiative has been launched in unison with The Bingham Cup, the World Cup of gay rugby.
Many of Australia's sporting heroes have appeared in an advert to help launch the campaign.
View this video on YouTube
And a lot of people were very happy with Australia.
Brilliant that Australia is the 1st country to have all heads of major sports join to push an anti-homophobia message http://t.co/hEUTCBwwqU
Big day for sport in Australia as the major codes unite to sign a policy framework to tackle homophobia. http://t.co/Gfm43Nv35v
Well done to everyone who has worked hard to get Australia's major sporting codes to take a stand against homophobia... (1/2) #AFLpride
Good work Australia! How the sporting codes aligned to stamp out homophobia - Gay News Network http://t.co/sNMI6mzoSg
Good work Australia, keep it up!
