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Microtargeting Can Fell Even A Sitting Chief Minister
It was Jaora a major Panchayat in Ratlam district of Madhya Pradesh. It was a rural Assembly constituency. The Assembly polls were scheduled in February 1962. In the outgoing Assembly, the main Opposition Party was Hindu Mahasabha which almost faded away, yielding space to the upcoming Bharatiya Jana Sangh. The BJS was planning to enter the fray in a substantial way and make inroads into the fortresses of HMS & Congress. But the main hurdle was availability of candidates. Most of the cadre were youngsters and enthusiastic to test the waters. But at some areas the cadre itself was thin and weary to take on the giants of the other side! Jaora was one such place where BJS was searching frantically for a candidate. Not because it thought it was going to win the seat even in its wildest dreams.
